의료기기 분야의 아이디어 발상원리 및 효용성에 관한 연구 : IDEA Medical & Health 입상작을 중심으로

Abstract

Recently, medical device industry is getting more important for people's cure and health. However, research on detailed customer definition and inventive thinking principle of medical device industry is very limited. Hence, in order to study the principle of inventive thinking principle in the medical device industry, 63 products of the IDEA design award winning for medical & health were analyzed by using BCC (Business Creativity Codes) along with the real customers of the medical device. In addition, we analyzed the utility of medical device that affected customers. The main results of this study are as follows. First, the principles of attribute dependency and combination are most frequently applied in the medical device industry as in other industries. Second, the division principle that is not actively applied in other industries has actively been applied in the medical device industry. These results indicate the characteristics of the medical device industry that require more accurate diagnosis and cure. Third, the major customers of medical device are analyzed to be doctors, patients, pharmacists and nurses. Fourth, the utility levers of medical device were found to be functionality and usability. This result suggests that the medical device industry had better perform activities that improve the functionality and usability of the product for more accurate diagnosis and cure.