본문 바로가기
KERD
논문KCI 등재

The Strategic Role of Charm, Simpatia and Jeitinho in Brazilian Society: A Qualitative Study

0

조회

0

다운로드

1

인용

0

참고문헌

키워드

주제분류지역학

초록

Charm is the power to attract, please and fascinate which creates a positive rapport in social interaction. In Brazilian society, charm is a highly valued and actively cultivated personal attribute. It is inextricably intertwined with simpatia, or the ability to empathise and strive for harmony in interpersonal relations. Based on a qualitative study carried out in Brazil, this paper explores the strategic role of charm and simpatia,and their links with another personalist Brazilian social practice known as ‘the jeitinho’. It also examines the links of these practices with an imagined ‘Brazilian identity’. The findings reveal that Brazilians generally take for granted the use of charm, simpatia and the jeitinho to foster or enhance personal connections that can be advantageous to the people who use them. While these practices are not uniquely Brazilian, there is evidence that Brazilians attribute a particular significance to them in their daily routines.

Abstract

Charm is the power to attract, please and fascinate which creates a positive rapport in social interaction. In Brazilian society, charm is a highly valued and actively cultivated personal attribute. It is inextricably intertwined with simpatia, or the ability to empathise and strive for harmony in interpersonal relations. Based on a qualitative study carried out in Brazil, this paper explores the strategic role of charm and simpatia,and their links with another personalist Brazilian social practice known as ‘the jeitinho’. It also examines the links of these practices with an imagined ‘Brazilian identity’. The findings reveal that Brazilians generally take for granted the use of charm, simpatia and the jeitinho to foster or enhance personal connections that can be advantageous to the people who use them. While these practices are not uniquely Brazilian, there is evidence that Brazilians attribute a particular significance to them in their daily routines.

참고문헌 (43)

  1. Hispanic Cultural Patterns, in Handbook of Intercultural Training, "American and Latino", pp.1996, Albert, R.
  2. Barbosa, L., "O jeitinho brasileiro: a arte de ser mais igual que os outros (8th ed.)" (1992), Editora Campos
  3. Barbosa, L., "The Brazilian Jeitinho: An Exercise in National Identity, in The Brazilian Puzzle: Culture on the Borderlands of the Western World", pp.35~48 (1995), Columbia University Press
  4. Bourdieu, P., "Forms of Capital, in Handbook of Theory and Research for the Sociology of Education", pp.183~198 (1983), Greenwood Press
  5. "The Brazilians" (2004)[URL]
  6. Buarque De Holanda, S., "Raizes do Brasil" (1995), Companhia das Letras
  7. Burma, J.H., "Mexican-Americans in the United States: A Reader" (1970), Schenkman
  8. Cavalcanti, P., "A corrupção no Brasil" (1991), Siciliano
  9. Coleman, J., "Social Capital in the Creation of Human Capital", American Journal of Sociology, 94, pp.95~120 (1988)
  10. "Countries of the World" (2004)[URL]
  11. Da Matta, R., "O que faz o brasil, Brasil" (1984), Editora Rocco
  12. Da Matta, R., "Carnivals, Rogues and Heroes" (1991), University of Notre Dame Press
  13. Da Matta, R., "For an Anthropology of Brazilian Tradition, in The Brazilian Puzzle: Culture on the Borderland of the Western World", pp.270~292 (1995), Columbia University Press
  14. Duarte, F., "Living in the Betweens: Diaspora Consciousness Formation and Identity Among Brazilians in Australia", Journal of Intercultural Studies, 26, pp.315~336 (2005)
  15. Duarte, F., "A Double-Edged Sword: The ‘Jeitinho’ as an Ambiguous Concept in the Brazilian Imaginary", Journal of Interdisciplinary Social Sciences, pp.125~131 (2006)
  16. Duarte, F., "Exploring the Interpersonal Transaction of the Brazilian Jeitinho in Bureaucratic Contexts", Organization, 13(4), pp.509~527 (2006)
  17. Fitzpatrick, J.P., "Puerto Rican American, in Ethnic Groups in American Life", pp.251~257 (1971), Pretice-Hall
  18. Freyre, G., "Casa grande e senzala: formação da familia brasileira sob o regime da economia patriarcal" (1946), University of California Press
  19. Freitas, A.B., "Traços brasileiros para uma analise organizacional, in Cultura Organizacional e Cultura Brasileira" (1997), Editora Atlas
  20. Gomez, M.J., "Latinos", Latinas at Work: Cultural Considerations, 1994, pp.23(3), 36~46
  21. Griffith, J., "Development and Validation of a Simpatia Scale for Hispanics Entering Drug Treatment", Hispanic Journal of Behavioral Sciences, 20(4), pp.468~482 (1998)
  22. Hall, S., "Who Needs Identity?, in Questions of Cultural Identity", pp.1~16 (1996), Sage
  23. Hall, S., "A Conversation between Stuart Hall and Sarat Majaraj: Modernity and Difference", Annotations, 6, pp.36~56 (2001), Institute of International Visual Arts
  24. Heller, C.S., "Mexican American Youth: Forgotten Youth at Crossroads" (1966), Random House
  25. "Pesquisa nacional por amostra de domicilios 2008" (2008)[URL]
  26. Kujawski, G.D.M., "Idéia do Brasil: a arquitetura imperfeita" (2001), Senac Editora
  27. Madsen, W., "Mexican Americans of South Texas" (1972), Holt, Rinehart and Winston
  28. Motta, F.P., "Cultura organizacional e cultura brazileira" (1997), Editora Atlas
  29. Murillo, N., "The Mexican-American Family, in Chicanos: Social and Psychological Perspectives", pp.15~25 (1976), Mosby
  30. Onions, C.T., "The Oxford Dictionary of English Etymology" (1996), Clarendon Press
  31. Page, J.A., "The Brazilians" (1995), Perseus Book
  32. "Stress sob Controle" (2003)[URL]
  33. Prates, M.A, "O estilo brasileiro de administrar, in Cultura Organizacional e Cultura Brasileira", pp.55~69 (1997), Editora Atlas
  34. Putnam, R., "Bowling Alone: The Collapse and Revival of American Community" (2000), Simon and Schuster
  35. Rega, L.S., "Dando um jeito no jeitinho: como ser etico sem deixar de ser brasileiro" (2000), Editora Mundo Cristão
  36. Robertson, R., "Globalization: Social Theory and Global Culture" (1993), Sage Publications
  37. Rosenn, K., "The Jeito: Brazil’s Institutional by-pass of the Formal Legal System and its Development Implications", The American Journal of Comparative Law, 19, pp.516~549 (1971)
  38. Rubel, A.J., "Perceptions of Social Relations, in Mexican-Americans in the United States: A Reader" (1970), Schenkman
  39. Tanure, B., "Gestão a brasileira: somos ou não somos diferentes? Uma comparação entre América Latina, Estados Unidos, Europa e Asia (2nd ed.)" (2005), Editora Atlas
  40. Tracy, B., "The Power of Charm: How to Win Anyone Over in Any Situation" (2006), Amacom
  41. Triandis, H.C., "Simpatia as a Cultural Script of Hispanics", Journal of Personality and Social Psychology, 47(6), pp.1363~1375 (1984)
  42. Wagenheim, K., "Puerto Rico: A Profile" (1972), Praeger
  43. Wey, V.L., "Pesquisa revela quem é Negociador Brasileiro", Tendencias do Trabalho, pp.9~11 (1987)

관련 논문AI추천

이 간행물의 다른 논문 (5건)