글로벌 선도 종합물류기업으로의 도약을 위한 현대글로비스의 전략적 방향

Abstract

Hyundai Glovis, one of the largest logistics companies in South Korea in 2016, founded in 2001. Hyundai Glovis is strengthening its market position playing a significant role of transporting a large volume for Hyundai Motor Group. It can not be denied that the background as one of the affiliates of Hyundai Motor Group, led Hyundai Glovis to grow rapidly over a short period of time. On the other hand, it has been the factor that inhibits the growth as the true global logistics company. For example, Hyundai Glovis, which claims to be a global logistics company, ranked the 8th place in 2012 and the 6th place in 2013 on the list of Armstrong & Associates, which selects the top 50 global 3PLs on an annual basis. However, it was not selected as the candidate for the 2014 list of Armstrong & Associates, because the dependence rate on the parent company was excessively high. Hyundai Glovis needs to pay close attention to the global standards in order to be recognised and grow into a true global top logistics company. While maintaining its core competency as an affiliated company of Hyundai Motor Group, Hyundai Glovis has to increase the non-affiliated trade volume by aggressive M&A. The orientation of operations management will have to be in increasing efficiency of SCM logistics perspective. Also, Hyundai Glovis has to strive to reinforce the information visibility and control through the system innovation beyond the level of present physical logistics management system. In addition, Hyundai Glovis should strengthen its role as a supply chain coordinator by expanding the production and sales logistics management to procurement logistics management that promotes the improvement of supplier's logistics systems. Through this case study, we analyze the specific strengths of the Hyundai Glovis as an affiliated logistics company of Hyundai Motor Group and develops strategic direction for growth as a global top logistics company with strong competencies.