영업사원의 조직동일시가 고객지향적 판매에 미치는 영향: 고용형태의 조절효과를 중심으로

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참고문헌 (79)

1. 권기대, "고객지향성이 사업성과에미치는 영향에 있어서의 환경적 요인의 역할", 마케팅논집, 8(2), pp.57~82 (1999)
2. 김경애, "금융기관 내부마케팅정책이 종업원의 고객 지향적 행동에 미치는 영향 : 조직지원인식의 매개효과", 마케팅논집(Journal of Marketing Studies), 22(2), pp.1~22 (2014), 한국전략마케팅학회
3. 김경은, "서비스 종업원의 사회-관계적 스트레스 원천이 서비스 내면행동과 서비스 지향성에 미치는 영향 - 직무소진의 매개효과와 목표지향성의 조절효과", 마케팅논집(Journal of Marketing Studies), 22(4), pp.131~154 (2014), 한국전략마케팅학회
4. 비정규직노동에 관한 연구, "김성환", 한국노동연구원, ~ (1992)
5. 김종우, "고객지원인식, 고객-종업원 교환관계, 고객만족 및 고객몰입 간의 관계", 마케팅논집(Journal of Marketing Studies), 23(4), pp.141~160 (2015), 한국전략마케팅학회
6. 김지한, "서비스 종업원과 고객이 지각하는 조직분위기가 통제지각과 정서적 반응에 미치는 영향: 서비스접점 통제지각을 중심으로", 마케팅논집(Journal of Marketing Studies), 23(1), pp.107~136 (2015), 한국전략마케팅학회
7. 외국인 투자기업의 노사관계, "박우성", 한국노동연구원, ~ (2000)
8. 이경미, "판매행동이 고객신뢰와 영업성과에 미치는 영향", 마케팅논집(Journal of Marketing Studies), 24(4), pp.1~27 (2016), 한국전략마케팅학회[DOI]
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