대학에서 온․오프라인 결합 형태로 이루어지는 강좌의 충성도에 관한 연구 - 학습동기, 만족도, 학습참여, 충성도 간의 구조적 관계 탐색 -

키워드

참고문헌 (68)

1. 김명랑, "SNS 기반 협동학습 모형과 사례", 대한기계학회교육부문춘계학술대회논문집, pp.81~83 (2015)
2. 김소영, "소셜미디어 활용 학습에서 대학생의 심리적 특성과 참여행동, 학습성과 간의 관계 분석연구", 교육방법연구, 26(1), pp.91~114 (2014), 한국교육방법학회
3. 김정희, "대학 교육서비스가 학생만족과 충성도에 미치는 영향 - A 국립대학 사례를 중심으로 -", 소비자정책교육연구, 8(3), pp.47~68 (2012), 한국소비자정책교육학회
4. 박양미, "온오프라인 환경에서의 문제중심학습(PBL; Problem-Based Learning)이 디자인수업에 미치는 영향", 디지털디자인학연구, 14(4), pp.125~134 (2014), 한국디지털디자인학회
5. 오프라인 대학의 온라인 교육 질 관리, "박인우", 고등교육정책연구소, ~ (2013)
6. 배상훈, "대학 특성이 대학생의 능동적, 협동적 학습참여 및 교수-학생 상호작용의 성장에 미치는 영향: 대학 간(Between-Institution) 효과 분석", 교육학연구, 53(4), pp.159~192 (2015), 한국교육학회
7. 2015 이러닝산업 실태조사, "산업통상자원부", 산업통상자원부․정보통신산업진흥원, ~ (2016)
8. 이수희, "호텔기업의 SNS 웹사이트 품질이 사용자 만족, 구매의도 및 브랜드 충성도에 미치는 영향", 관광레저연구, 24(6), pp.261~281 (2012), (사)한국관광레저학회[DOI]
9. 이시화, "SNS를 활용한 대학 수업 만족도에 관한 연구: Edmodo 활용 사례를 중심으로", e-비즈니스연구, 14(5), pp.153~169 (2013), 국제e-비즈니스학회[DOI]
10. 정미현, "SNS의 교육적 활용 방법에 대한 대학생들의 인식 분석", 인터넷정보학회논문지, 15(5), pp.33~41 (2014), 한국인터넷정보학회[DOI]
11. 정지은, "고객가치, 고객만족, 자발적 행동의도의 구조적 관계에 관한 연구 : 대형마트의 서비스 품질을 중심으로", 석사, 마케팅, pp.2010
12. 정한호, "소셜미디어 기반의 학습참여 유형이 대학 강좌에 대한 충성도에 미치는 영향 - 강의 집중도와 사회적 실재감을 매개로", 한국교육, 42(2), pp.141~167 (2015), 한국교육개발원
13. 정한호, "모바일 기반 온라인 강좌에 대한 성인학습자의 학습동기, 학습참여, 충성도에 관한 구조적 분석", 평생학습사회, 12(1), pp.117~144 (2016), 원격교육연구소
14. 조일현, "대학 프로젝트 수업 환경에서 분업화, 상호작용, 공유정신모형이 팀 수행성과와 개인 학습에 미치는 영향", 교육공학연구, 26(3), pp.1~20 (2010), 한국교육공학회
15. 최해용, "컨벤션 모바일 어플리케이션 특성에 따른 이용만족도 및 충성도 연구", 한국콘텐츠학회 논문지, 15(4), pp.363~372 (2015), 한국콘텐츠학회[DOI]
16. 최규환, "관광교육 서비스 평가, 만족, 행동의도에 관한 연구", 소비문화연구, 8(1), pp.135~152 (2005), 한국소비문화학회
17. 한형종, "대학 역전학습 온·오프라인 연계 설계전략에 관한 연구", 교육공학연구, 31(1), pp.1~38 (2015), 한국교육공학회[DOI]
18. Anderson, J. C., "Structural equation modelling in practice. A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~423 (1988)
19. Bhattacherjee, A., "An empirical analysis of the antecedents of electronic commerce service continuance", Decision Support Systems, 32(2), pp.201~214 (2001)
20. Bhattacherjee, A., "Understanding information systems continuance. An expectation-confirmation model", MIS Quarterly, 25(3), pp.351~370 (2001)
21. Bentler, P. M., "EQS structural equations program manual", BMDP, ~ (1989)
22. Biocca, F., "Toward a more robust theory and measure of social presence : Review and suggested criteria", Presence : Teleoperators and Virtual Environments, 12(5), pp.456~480 (2003)
23. Bowden, J. L., "The process of customer engagement : A conceptual framework", Journal of Marketing Theory and Practice, 17(1), pp.63~74 (2009)
24. Brodie, R. J., "Consumer engagement in a virtual brand community : An exploratory analysis", Journal of Business Research, 66(1), pp.105~114 (2013)
25. Calder, B. J., "An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness", Journal of Interactive Marketing, 23, pp.321~331 (2013)
26. Chae, M., "Information quality for mobile Internet services : a theoretical model with empirical validation", Electronic Markets, 12(1), pp.38~46 (2002)
27. Chen, S., "Relationship between motivation and learning in physical education and after-school physical activity", Research Quarterly for Exercise and Sport, 85, pp.468~477 (2014)
28. Chen, Y. F., "See you on facebook : Exploring influences on facebook continuous usage", Behaviour &Information Technology, 33(11), pp.1208~1218 (2014)
29. Cheng, L., "Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment : A structural equation modeling approach", Virtual Reality, 18(3), pp.173~188 (2014)
30. De Moor, K., "User-driven innovation? Challenges of user involvement in future technology analysis", Science and Public Policy, 37(1), pp.51~61 (2010)
31. Edvardsson, B., "Expanding understanding of service exchange and value co-creation : a social construction approach", Journal of the Academy of Marketing Science, 39(2), pp.327~339 (2011)
32. Eggert, A., "Customer perceived value: a substitute for satisfaction in business markets?", The Journal of Business and Industrial Marketing, 17(2, pp.3) (2002), 107~118
33. Eseryel, D., "An investigation of the interrelationships between motivation, engagement, and complex problem solving in Game-based Learning", Educational Technology & Society, 17(1), pp.42~53 (2014)
34. Fornell, C., "Evaluating structural equation models with unobservable and measurement error", Journal of Marketing Research, 18(1), pp.39~51 (1981)
35. Giannakos, M. N., "Using webcasts in education : Evaluation of its effectiveness", British Joural of Educational Technology, 44(3), pp.432~441 (2013)
36. Hashim, K., "Adult learners’ intention to adopt mobile learning : A motivational perspective", British Journal of Educational Technology, 46(2), pp.381~390 (2015)
37. Hechelmann, C. B., "Social media engagement in a dedicated Facebook channel: An analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands", doctor, pp.2012
38. Hsu, Y., "Mobile microblogging : Using Twitter and mobile devices in an online course to promote learning in authentic contexts", The International Review of Research in Open and Distance Learning, 13(4), pp.211~227 (2012)
39. Hull, K., "Why Twitter displaces broadcast sports media : A Model", International Journal of Sport Communication, 7(1), pp.16~33 (2014)
40. Jones, T. O., "Why satisfied customer defect", Harvard Business Review, 73(6), pp.88~99 (1995)
41. Junco, R., "Too much face and not enough books : The relationship between multiple indices of Facebook use and academic performance", Computers in Human Behavior, 28, pp.187~198 (2012)
42. Junco, R., "The effect of Twitter on college student engagement and grades", Journal of Computer Assisted Learning, 27(2), pp.119~132 (2011)
43. Kaplan, A. M., "Users of the world, unite! The challenges and opportunities of Social Media", Business Horizons, 53(1), pp.59~68 (2010)
44. Kim, B., "The role of utilitarian and hedonic values and their antecedents in a mobile data service environment", Expert Systems with Applications, 38(3), pp.2311~2318 (2011)
45. Kim, J., "Experience effects on interactivity : Functions, processes, and perceptions", Journal of Business Research, 65(11), pp.1543~1550 (2012)
46. Kim, Y. H., "A study of mobile user engagement(MoEN) : Engagement motivations, perceived value, satisfaction, and continued engagement intention", Decision Support Systems, 56, pp.361~370 (2013)
47. Kreitner, R., "Management" (1995), Houghton Mifflin Company
48. Lee, K. M., "Presence, explicated", Communication Theory, 14(1), pp.27~50 (2004)
49. Lee, M. C., "Explaining and predicting users' continuance intention toward e-learning : An extension of the expectation-confirmation model", Computer & Education, 54(2), pp.506~516 (2010)
50. Lim, J. S., "How social media engagement leads to sports channel loyalty : Mediating roles of social presence and channel commitment", Computers in Human Behavior, 46, pp.158~167 (2015)
51. Mao, J., "Social media for learning : A mixed methods study on high school students’ technology affordances and perspectives", Computers in Human Behavior, 33, pp.213~223 (2014)
52. Martin, A. J., "Interpersonal relationships, motivation, engagement, and achievement : Yields for theory, current issues, and educational practice", Review of Educational Research, 79(1), pp.327~365 (2009)
53. Mollen, A., "Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives", Journal of Business Research, 63(9, pp.10) (2010), 919~925
54. Neiger, B. L., "Use of social media in health promotion : Purposes, key performance indicators, and evaluation metrics", Health Promotion Practice, 13(2), pp.159~164 (2012)
55. Oeldorf-Hirsch, A., "Posting, commenting, and tagging : Effects of sharing news stories on Facebook", Computers in Human Behavior, 44, pp.240~249 (2015)
56. Pagani, M., "The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites", International Journal of Electronic Commerce, 16(2), pp.41~67 (2011)
57. Park, C. W., "Brand attachment and brand attitude strength : Conceptual and empirical differentiation of two critical brand equity drivers", Journal of Marketing, 74(6), pp.1~17 (2010)
58. Pihlström, M., "Committed to content provider or mobile channel? Determinants of continuous mobile multimedia service use", Journal of Information Technology Theory and Application, 9(1), pp.1~23 (2007)
59. Sashi, C. M., "Customer engagement, buyer-seller relationships, and social media", Management Decision, 50(2), pp.253~272 (2012)
60. Setterstrom, A. J., "Web-enabled wireless technology : an exploratory study of adoption and continued use intentions", Behaviour & Information Technology, 32(1), pp.1139~1154 (2013)
61. Singh, J., "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgements", Journal of the Academy of Marketing Science, 28(1), pp.150~167 (2000)
62. Sjoberg, L., "Risk and willingness to work", International Journal of Risk Assessment and Management, 7(2), pp.224~236 (2007)
63. Szymanski, D. M., "E-satisfaction : An initial examination", Journal of Retailing, 76(3), pp.309~322 (2000)
64. Toshalis, E., "Motivation, engagement, and student voice", Education Digest, 78(1), pp.29~35 (2012)
65. Tsiotsou, R. H., "The role of social and parasocial relationships on social networking sites loyalty", Computers in Human Behavior, 48, pp.401~414 (2015)
66. Wang, C., "A theory of social media dependence : Evidence from microblog users", Decision Support Systems, 69, pp.40~49 (2015)
67. Yang, C., "Assessing the effects of interactive blogging on student attitudes towards peer interaction, learning motivation, and academic achievements", Journal of Computer Assisted Learning, 28(2), pp.126~135 (2012)
68. Zamora-Martínez, F., "Neural network language models for off-line handwriting recognition", Pattern Recognition, 47(4), pp.1642~1652 (2014)

관련 논문AI추천