서비스 브랜드경험이 소비자-브랜드관계의 질 및 관계강도에 미치는 영향

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참고문헌 (68)

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2. 김재일, "소비자와상표 간의 관계에 대한 연구", 경영논집, 36, pp.25~64 (2002)
3. 박성연, "소비자-브랜드 관계가 소비자 만족과 상표충성도에 미치는 영향에 곤한 연구", 경영논총, 21(1), pp.23~45 (2003)
4. 박성연, "브랜드 개성과 자아이미지 일치성이 소비자 만족, 소비자-브랜드 관계 및 브랜드 충성도에 미치는 영향 : 한국 소비자들의 브랜드 개성과 소비자-브랜드 관계 유형 인식을 중심으로", 광고학연구, 17(1), pp.7~24 (2006), 한국광고학회
5. 서문식, "브랜드 경험의 척도개발과 브랜드 애착 및 로열티에 미치는 영향", 상품학연구, 29(6), pp.85~98 (2011), 한국상품학회
6. 윤만희, "로칼수출업체에 대한 특성인식이 관계품질과 강도에 미치는 영향*- 제공특성, 대인적특성, 관계특성을 중심으로 -", 아시아마케팅저널, 9(3), pp.33~73 (2007), 한국마케팅학회
7. 이지은, "브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향", 아시아마케팅저널, 12(2), pp.53~81 (2010), 한국마케팅학회
8. 이진용, "브랜드 경험에 대한 개념적 고찰과 실무적 시사점", 소비자학연구, 14(2), pp.10~242 (2003), 한국소비자학회
9. 전옥표, "소비자-브랜드 관계와 고객만족 및 고객충성도의 관계에 관한 연구", 한국마케팅 학회 추계학술대회 발표논문집, pp.345~361 (2005)
10. 최민욱, "소비자-브랜드 관계의 질적차원에 관한 연구: 브랜드 자산 요소와의 관계를 중심으로", 한국광고홍보학보, 7(4), pp.127~168 (2005), 한국광고홍보학회
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