한국과 중국시장에서 공익연계마케팅의 효과 비교

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참고문헌 (63)

1. 서해진, "공익연계마케팅의 양면적 특성과 메시지 프레임의 효과에 관한 연구 제품 유형의 조절 효과", 경영학연구, 48(2), pp.435~462 (2019), 한국경영학회
2. 손제영, "네이티브 광고의 전략적 관리방안에 관한 연구", 경영과 정보연구, 38(1), pp.63~81 (2019), 대한경영정보학회[DOI]
3. 안아림, "기부 프레이밍과 수혜자 수, 그리고 성별이 공익 연계 마케팅 효과에 미치는 영향", 광고학연구, 24(6), pp.121~141 (2013), 한국광고학회
4. 안진아, "CRM광고의 기부표현 방식이 구매의도에 미치는 영향 : 기부비율의 조절효과를 중심으로", 마케팅논집(Journal of Marketing Studies), 20(4), pp.117~132 (2012), 한국전략마케팅학회
5. 양윤, "시간지연, 해석수준, 제품유형이 소비자의 제품선호에 미치는 영향", 광고학연구, 23(4), pp.7~25 (2012), 한국광고학회[DOI]
6. 유재욱, "다국적기업의 중국시장 현지화 전략과 사회적 책임 활동의 보완적 관계에 대한 연구", 경영과 정보연구, 34(1), pp.35~49 (2015), 대한경영정보학회[DOI]
7. 윤나라, "제품 타입에 따른 기부연계 촉진 효과에 대한 해석수준의 조절적 역할", 마케팅연구, 27(2), pp.1~26 (2012), 한국마케팅학회[DOI]
8. 이충우, "악한 제품 공익연계광고는 어떻게 해야 하나?: 제품죄책감, 의제적합성, 해석수준의 상호작용 효과", 상품학연구, 36(6), pp.1~16 (2018), 한국상품학회[DOI]
9. 정윤희, "개인적 특성이 영화에 대한 쾌락적 반응에 미치는 영향", 소비문화연구, 12(1), pp.1~24 (2009), 한국소비문화학회[DOI]
10. 조용석, "공익연계 광고의 메시지 소구 유형과 기부수준의 명확성 정도가 광고효과에 미치는 영향", 한국광고홍보학보, 7(4), pp.347~372 (2005), 한국광고홍보학회
11. 조형기, "공익연계마케팅에서의 제품속성 및 기부제시방식에 따른 소비자의 기부수준인식", 생산성연구: 국제융합학술지, 24(4), pp.93~119 (2010), 한국생산성학회[DOI]
12. 최자영, "공익연계 마케팅(CRM) 메시지 제시 여부가 제품평가에 미치는 영향에 관한 연구: 광고소구유형과 제품유형의 조절효과를 중심으로", 소비자학연구, 22(3), pp.115~138 (2011), 한국소비자학회
13. 황순호, "한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구: 대형 할인점을 중심으로", 아시아마케팅저널, 14(2), pp.209~237 (2012), 한국마케팅학회[DOI]
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