본문 바로가기
KERD
논문KCI 등재

소셜미디어 상호작용이 조직기반 자존감을 매개로 조직 구성원의 성과에 미치는 영향

A Study on Social Media Interaction for Employee Performance Mediated by Organizational-Based Self-Esteem

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류경영학

초록

본 연구는 소셜미디어 상호작용을 통한 조직 구성원의 유용성 및 쌍방향 감지와 조직 구성원의 성과 간의 관계를 규명하고 조직기반 자존감의 매개효과를 밝히는 데 목적이 있다. 구체적으로 본 연구에서는 조직 구성원의 유용성 및 쌍방향 감지가 조직기반 자존감에 유의미한 영향을 미치며 결과적으로 조직 구성원의 과업성과와 맥락성과에 긍정적인 영향을 미칠 것으로 가정하였다. 본 연구의 가설 검증을 위하여 중국 베이징, 상하이, 관둥, 후난지역에 위치한 공공기관, 대기업, 중소기업 종사자들을 대상으로 설문조사를 실시하였다. 설문조사는 온라인 설문지 링크를 공유하여 진행하였으며 오류를 가지는 응답을 제외하고 총 468부를 최종 분석에 사용하였다. 연구 분석은 SPSS 22.0과 AMOS 18.0을 활용하여 구조방정식으로 분석하였다. 가설 검증 결과를 살펴보면, 조직 구성원의 유용성 감지와 쌍방향 감지는 조직기반 자존감에 각각 정(+)의 영향을 미치는 것으로 나타났으며 조직기반 자존감은 조직 구성원의 과업성과와 맥락성과에 정(+)적으로 유의미한 영향을 미치는 것으로 나타났다. 또한, 조직기반 자존감은 유용성 감지와 쌍방향 감지가 각각 과업성과와 맥락성과에 미치는 영향에 있어 매개효과가 있음을 확인하였다. 이러한 실증분석 결과를 토대로 조직구성원의 성과를 향상시키는 영향 요인으로서 조직에서의 소셜미디어 사용에 대한 학문적 및 실무적 함의를 도출하였다. 조직은 구성원 간의 서통이 될 수 있는 소셜 미디어 플랫폼을 조성하거나 활동을 지원함으로 그들 간의 활동을 강화할 수 있으며 성과에 미치는 긍정적 효과를 유도할 수 있다. 즉, 소셜 미디어 활동은 조직 차원의 사회화 과정의 일부일 수 있으며 구성원 및 조직 차원의 성과를 가져오는 가치있는 수단으로 관리되어야 함을 보여준다.

Abstract

The purpose of this study is to identify the relationship between the usefulness and interactive detection of organizational members through social media interaction and the performance of organizational members, and to reveal the mediating effect of organizational-based self-esteem. Specifically, this study assumed that the usefulness and interactive detection of organizational members have a significant impact on organizational-based self-esteem, and as a result, it will have a positive effect on the task and context performance of organizational members. To test the hypothesis of this study, a survey was conducted on workers at public institutions, large companies, and small and medium-sized enterprises located in Beijing, Shanghai, Guangdong, and Honan in China. The survey was conducted by sharing the link to the online questionnaire, and a total of 468 copies were used for the final analysis, excluding the responses with errors. The research analysis was analyzed using structural equation model using SPSS 22.0 and AMOS 18.0. The results of the hypothesis test showed that organizational members' usefulness and interactive detection had a positive (+) effect on organizational-based self-esteem, respectively, and organizational-based self-esteem had a positive (+) significant effect on organizational members' task and context performance. In addition, organizational-based self-esteem was tested to have a mediating effect on the effect of usefulness detection and interactive detection on task performance and context performance. Based on the results of this empirical analysis, academic and practical implications for the use of social media in organizations were discussed as influencing factors that improve the performance of organizational members. Organizations can strengthen their activities and induce positive effects on performance by creating social media platforms or supporting activities that can be communication between members. In other words, it shows that social media activities can be part of the socialization process at the organizational level and should be managed as a valuable means of bringing about performance at the members and organizational level.

참고문헌 (88)

  1. 금희조, "소셜 미디어 시대, 우리는 행복한가?: 소셜 미디어 이용이 사회 자본과 정서적 웰빙에 미치는 영향", 한국방송학보, 25(5), pp.7~48 (2011), 한국방송학회
  2. 김영임, "소셜미디어 이용자의 이용행태와 사회적 지지감 인식: 성격, 이용동기, 이용방식을 중심으로", 한국콘텐츠학회 논문지, 15(4), pp.407~419 (2015), 한국콘텐츠학회[DOI]
  3. 김예정, "SNS의 정보제공성, 유희성, 신뢰성이 구매의도 및 경영성과에 미치는 영향에 관한 연구", 경영과 정보연구, 38(3), pp.113~125 (2019), 대한경영정보학회[DOI]
  4. 김유정, "고객경험, 고객만족도, 고객신뢰와 고객밀착도간의 구조적 관계에 관한 연구: 기업소셜미디어를 중심으로", 인터넷전자상거래연구, 19(1), pp.129~150 (2019), 한국인터넷전자상거래학회[DOI]
  5. 김윤미, "SNS의 사용이 팀의 협력과 의사결정의 질 및 업무성과에 미치는 영향", 멀티미디어학회논문지, 17(2), pp.180~190 (2014), 한국멀티미디어학회[DOI]
  6. 김태문, "호텔기업의 조직사회화 전략과 조직몰입의 관계에 미치는 조직기반 자존감의 매개효과", 관광경영연구, 23(6), pp.407~425 (2019), 관광경영학회[DOI]
  7. 김학민, "SNS 활용이 수출마케팅 성과에 미치는 영향", 통상정보연구, 14(1), pp.411~438 (2012), 한국통상정보학회[DOI]
  8. 노미진, "SNS 이용동기와 SNS 중독이 주관적 웰빙에 미치는 영향: 사회적 유대감의 조절효과", 경영과 정보연구, 35(4), pp.99~122 (2016), 대한경영정보학회[DOI]
  9. 배윤미, "항공사의 소셜미디어 품질이 고객충성도에 미치는 영향: 소셜미디어 진정성과 항공사이미지의 이중매개효과 검증", 호텔경영학연구, 31(8), pp.117~135 (2022), 한국호텔외식관광경영학회
  10. 서채리, "SNS 중독 경향자의 온라인 자기개방 수준에 따른 외현적", 암묵적 자존감의 차이, 2020, pp.34(1), 1~13[DOI]
  11. 오은해, "소셜 미디어의 이용동기가 소셜 미디어의 상호작용과 사용자 만족에 미치는 영향에 관한 실증연구", 경영연구, 27(1), pp.49~74 (2012), 한국산업경영학회[DOI]
  12. 오은해, "SNS의 이용동기가 SNS의 사회적 자본과 지속적 사용의도에 미치는 영향에 관한 실증연구", 한국콘텐츠학회 논문지, 19(4), pp.138~149 (2019), 한국콘텐츠학회[DOI]
  13. 이상빈, "브랜드SNS의 특성과 신뢰, 고객충성도간의 관계", 경영경제연구, 41(1), pp.91~109 (2019), 경영경제연구소[DOI]
  14. 이영원, "자존감과 사회적 비교성향 및 오프라인 활동에 따른 SNS 이용 효과 분석: 페이스북, 인스타그램, 밴드, 카카오스토리를 중심으로", 지역과 세계, 46(2), pp.251~276 (2022), 사회과학연구소[DOI]
  15. 이정권, "소셜미디어 이용 동기 연구: 개방형 SNS와 폐쇄형 SNS 비교를 중심으로", 한국언론학보, 59(1), pp.115~148 (2015), 한국언론학회
  16. 이주현, "검색엔진 웹사이트에서 상호작용성이 소비자의 사이트에 대한관여도와 태도, 사이트 재방문 의도 등에미치는 영향", 광고학연구, 13(5), pp.223~247 (2002)
  17. 이현주, "문화자본과 소셜미디어 이용의 관련성 탐색: 나르시시즘, 상대적 박탈감 그리고 몰입을 중심으로", 언론과학연구, 21(1), pp.153~187 (2021), 한국지역언론학회
  18. 장용선, "조직정체성이 조직기반자존감에 미치는 영향과 조직사회화의 조절효과에 관한 연구", 경영학연구, 46(1), pp.25~47 (2017), 한국경영학회[DOI]
  19. 정종윤, "소비자의 소셜미디어 활동이 지각된 유용성을 통해 소비자 태도에 미치는 영향: 화장품을 중심으로", 인터넷전자상거래연구, 21(1), pp.1~21 (2021), 한국인터넷전자상거래학회
  20. 진정원, "기업용 SNS 이용이 업무성과에 미치는 영향의 국가 간 비교연구 - 커뮤니케이션 수준의 매개효과와 국적의 조절효과를 중심으로 -", 경영과 정보연구, 38(4), pp.137~157 (2019), 대한경영정보학회[DOI]
  21. 한동욱, "SNS를 활용한 학습에서 학습자간 상호작용, 사회적 실재감, 학업만족도, 학업성취도의 차이에 대한 탐색적 연구", 한국콘텐츠학회 논문지, 14(12), pp.494~503 (2014), 한국콘텐츠학회[DOI]
  22. 황희은, "자존감, 사회불안 및 대인관계 지향성이 중학생의 SNS 중독경향성에 미치는 영향", 청소년학연구, 22(9), pp.233~253 (2015), 한국청소년학회
  23. Akram, W., "A study on positive and negative effects of social media on society", International Journal of Computer Sciences and Engineering, 5(10), pp.351~354 (2017)
  24. AlShawabkeh, A., "Impacts of social media on the buying intention of the consumers in Edinburgh, UK", International Journal of Procurement Management, 14(4), pp.470~486 (2021)
  25. Awan, M. I., "“Say a Little but Say It Well”:Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being", Frontiers in Psychology, 13, pp.1~12 (2022)
  26. Bala, H., "How does an enterprise system implementation change interpersonal relationships in organizations", Industrial Management & Data Systems, 121(8), pp.1824~1847 (2021)
  27. Bellou, V., "The impact of organizational identification and self-esteem on organizational citizenship behavior : The case of Greek public hospitals", Operational Research, 5(2), pp.305~318 (2005)
  28. Bhatti, M., "Unraveling the effects of ethical leadership on knowledge sharing : the mediating roles of subjective well-being and social media in the hotel industry", Sustainability, 12(20), pp.8333~ (2020)
  29. Bodhi, R., "Work-related social media use and employee-related outcomes: a moderated mediation model", International Journal of Emerging Markets (2022)[DOI]
  30. Borman, W. C., "Selection in Organizations San Francisco", pp.71~98 (1993), Jossey-Bass
  31. Borman, W. C., "Task performance and contextual performance : The meaning for personnel selection research", Human performance, 10(2), pp.99~109 (1997)
  32. Bowling, N. A., "A meta‐analysis of the predictors and consequences of organization‐based self esteem", Journal of Occupational and Organizational Psychology, 83(3), pp.601~626 (2010)
  33. Brown, J. D., "From the top down : Selfesteem and self-evaluation", Cognition and Emotion, 15(5), pp.615~631 (2001)
  34. Brownlee, A. L., "Effects of accountability to group members and outcome inter-dependence on task behavior and interpersonal contextual behavior", Journal of Organizational Psychology, 11(1), pp.24~35 (2011)
  35. Cable, D. M., "Socialization tactics and person-organization fit", Personnel Psychology, 54(1), pp.1~23 (2001)
  36. Cao, X., "Exploring the influence of social media on employee work performance", Internet Research, 26(2), pp.529~545 (2016)
  37. Carr, C. T., "Social media : Defining, developing, and divining", Atlantic Journal of Communication, 23(1), pp.46~65 (2015)
  38. Chen, X., "The impact of social media use for communication and social exchange relationship on employee performance", Journal of Knowledge Management, 24(6), pp.1289~1314 (2020)
  39. Chen, X., "How do enterprise social media affordances affect social network ties and job performance?", Information Technology & People, 33(1), pp.361~388 (2020)
  40. Chi, N. W., "A multilevel investigation of missing links between transformational leadership and task performance : The mediating roles of perceived person-job fit and personorganization fit", Journal of Business and Psychology, 27(1), pp.43~56 (2012)
  41. Chu, T. H., "A meta-analytic review of the relationship between social media use and employee outcomes", Telematics and Informatics, 50, pp.101~379 (2020)
  42. Diamantidis, A. D., "Factors affecting employee performance : an empirical approach", International Journal of Productivity and Performance Management, 68(1), pp.171~193 (2018)
  43. Falkheimer, J., "The Routledge handbook of strategic communication", pp.361~374 (2014), Routledge
  44. Fischer, E., "Social interaction via new social media : (How)can interactions on Twitter affect effectual thinking and behavior?", Journal of Business Venturing, 26(1), pp.1~18 (2011)
  45. Gardner, D. G., "Self-esteem and self-efficacy within the organizational context : An empirical examination", Group & Organization Management, 23(1), pp.48~70 (1998)
  46. Gardner, D. G., "The effects of pay level on organization-based self-esteem and performance : A field study", Journal of Occupational and Organizational Psychology, 77(3), pp.307~322 (2004)
  47. Hall, J. A., "When is social media use social interaction? Defining mediated social interaction", New media & society, 20(1), pp.162~179 (2018)
  48. Hameed, A., "Employee development and its affect on employee performance a conceptual framework", International Journal of Business and Social Science, 2(13), pp.224~229 (2011)
  49. Hayat Bhatti, M., "Unraveling the effects of ethical leadership on knowledge sharing : The mediating roles of subjective well-being and social media in the hotel industry", Sustainability, 12(20), pp.1~20 (2020)
  50. Hoffman, D. L., "Why do people use social media? Empirical findings and a new theoretical framework for social media goal pursuit", Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit, January, ~ (2012)
  51. Holtzhausen, D., "The Routledge Handbook of Strategic Communication" (2014), Routledge
  52. Hosie, P., "A multidimensional measure of managers’contextual and task performance", Personnel Review, 25(2), pp.419~447 (2016)
  53. Jenatabadi, H. S., "An overview of organizational performance index: Definitions and measurements" (2015)[DOI]
  54. Jenkins-Guarnieri, M. A., "The relationships among attachment style, personality traits, interpersonal competency, and Facebook use", Journal of Applied Developmental Psychology, 33(6), pp.294~301 (2012)
  55. Kaye, L. K., "Exploring the socialness of social media", Computers in Human Behavior Reports, 3, pp.1~5 (2021)
  56. Lane, J., "Self-efficacy, self-esteem and their impact on academic performance", Social Behavior and Personality : an International Journal, 32(3), pp.247~256 (2004)
  57. Leftheriotis, I., "Using social media for work : Losing your time or improving your work?", Computers in Human Behavior, 31, pp.134~142 (2014)
  58. Leonardi, P. M., "Enterprise social media : Definition, history, and prospects for the study of social technologies in organization", Journal of Computer-Mediated Communication, 19(1), pp.1~19 (2013)
  59. Lin, X. S., "A selfconsistency motivation analysis of employee reactions to job insecurity : The roles of organization-based self-esteem and proactive personality", Journal of Business Research, 92, pp.168~178 (2018)
  60. Liu, J., "Why do I feel valued and why do I contribute? A relational approach to employee's organization-based selfesteem and job performance", Journal of Management Studies, 50(6), pp.1018~1040 (2013)
  61. Liu, Y., "What is interactivity and is it always such a good thing. Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness", Journal of Advertising, 31(4), pp.53~ (2002)
  62. Luqman, A., "Does enterprise social media use promote employee creativity and well-being?", Journal of Business Research, 131, pp.40~54 (2021)
  63. Ma, C. M., "Relationships between Social Networking Sites Use and Self-Esteem : The Moderating Role of Gender", International Journal of Environmental Research and Public Health, 19(18), pp.11462~ (2022)
  64. Mainardes, E. W., "Effect of the use of social media in trust, loyalty and purchase intention in physical stores", The International Review of Retail, Distribution and Consumer Research, 29(4), pp.456~477 (2019)
  65. Matzler, K., "Self-esteem and transformational leadership", Journal of Managerial Psychology, 30(7), pp.815~831 (2015)
  66. Miao, R. T., "Perceived organizational support, job satisfaction, task performance and organizational citizenship behavior in China", Journal of Behavioral and Applied Management, 12(2), pp.105~127 (2011)
  67. McCosker, B., "Differential effects of self-esteem and interpersonal competence on humor styles", Psychology Research and Behavior Management, 5, pp.143~150 (2012)
  68. Murray, R. M., "Attributional consensus : The importance of agreement over causes for team performance to interpersonal outcomes and performance", Psychology of Sport and Exercise, 43, pp.219~225 (2019)
  69. Park, C. H., "Intensity of social network use by involvement : A study of young Chinese users", International Journal of Business and Management, 8(6), pp.22~33 (2013)
  70. Pierce, J. L., "Self-esteem within the work and organizational context : A review of the organization-based self-esteem literature", Journal of Management, 30(5), pp.591~622 (2004)
  71. Pierce, J. L., "Organization-based self-esteem : Construct definition, measurement, and validation", Academy of Management Journal, 32(3), pp.622~648 (1989)
  72. Richard, P. J., "Measuring organizational performance : Towards methodological best practice", Journal of Management, 35(3), pp.718~804 (2009)
  73. Samwel, J. O., "Effect of employee relations on employee performance and organizational performance-study of small organizations in tanzania", Global Journal of Management and Business Research:Administration and Management, 18(8), pp.30~39 (2018)
  74. Scotter, J. R., "Interpersonal facilitation and job dedication as separate facets of contextual performance", Journal of Applied Psychology, 81(5), pp.525~ (1996)
  75. Siddiqui, S., "Social media its impact with positive and negative aspects", International Journal of Computer Applications Technology and Research, 5(2), pp.71~75 (2016)
  76. Sigala, M., "Knowledge management, social media and employee creativity", International Journal of Hospitality Management, 45, pp.44~58 (2015)
  77. Simpson, C. K., "Esteem construct generality and academic performance", Educational and Psychological Measurement, 35(4), pp.897~904 (1975)
  78. Song, Q., "Impact of the usage of social media in the workplace on team and employee performance", Information & Management, 56(8), pp.1~20 (2019)
  79. Van Scotter, J. R., "Interpersonal facilitation and job dedication as separate facets of contextual performance", Journal of Applied Psychology, 81(5), pp.525~531 (1996)
  80. Valkenburg, P. M., "The concurrent and longitudinal relationships between adolescents'use of social network sites and their social self-esteem", Computers in human behavior, 76, pp.35~41 (2017)
  81. Whiting, A., "Why people use social media : a uses and gratifications approach", Qualitative Market Research : an International Journal, 16(4), pp.362~369 (2013)
  82. Wisecarver, M. M., "Capturing interpersonal performance in a latent performance model", Military Psychology, 19(2), pp.83~101 (2007)
  83. Wong, M. C., "The impact of leadership programme on self-esteem and self-efficacy in school : A randomized controlled trial", PLoS One, 7(12), pp.1~6 (2012)
  84. Wu, X., "The impact of mentoring quality on protégés' organization-based self-esteem and proactive behavior : The moderating role of traditionality", Human Resource Management, 58(4), pp.417~430 (2019)
  85. Yang, C., "Transformational leadership, proactive personality and service performance : The mediating role of organizational embeddedness", International..Journal of Contemporary Hospitality Management, 32(1), pp.267~287 (2019)
  86. 요우성휘, "The Effect of Social Media Interactions Perception among Chinese Employees on Organizational Citizenship Behavior: With Job Satisfaction as the Mediator Variable, Trust as the Moderator Variable", 경영교육연구, 34(4), pp.153~186 (2019), 한국경영교육학회[DOI]
  87. Zhang, X., "How social media usage affects employees’ job satisfaction and turnover intention : An empirical study in China", Information & Management, 56(6), pp.103136~ (2019)
  88. Zheng, B., "Hybrid social media use and Guanxi Types : How do employees use social media in the Chinese workplace?", Information & Management, 59(4), pp.103643~ (2022)

관련 논문AI추천

이 간행물의 다른 논문 (6건)