SNS 활용 특성이 수평적 커뮤니케이션 만족과 조직유효성에 미치는 영향: 몽골 기업을 중심으로
The Effects of the Characteristics of SNS Usages on the Organizational Effectiveness in Mongolian Companies
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As the number of Social Network Service (SNS) users has rapidly grown, SNS has become acore tool of the communications in daily life. SNS has also penetrated a variety of decisionmakings and communications of employees’ life in their organizations. In this study, we triedto identify the relationship between the satisfaction of the horizontal-communications and theorganizational effectiveness focusing on the characteristics of SNS usages. We analyzed thesurvey-data from 225 of Mongolian employees who utilize the organizational SNS in theircompanies. In doing so, we found the followings. First, the characteristics of SNS usages havepositive effects on the satisfaction of the horizontal-communications. Second, theorganizational effectiveness is positively influenced by the satisfaction of the horizontacommunications. Third, the relationship between the satisfaction of the horizontalcommunicationsand the organizational effectiveness is moderated by the frequency of SNSusage.
Abstract
As the number of Social Network Service (SNS) users has rapidly grown, SNS has become acore tool of the communications in daily life. SNS has also penetrated a variety of decisionmakings and communications of employees’ life in their organizations. In this study, we triedto identify the relationship between the satisfaction of the horizontal-communications and theorganizational effectiveness focusing on the characteristics of SNS usages. We analyzed thesurvey-data from 225 of Mongolian employees who utilize the organizational SNS in theircompanies. In doing so, we found the followings. First, the characteristics of SNS usages havepositive effects on the satisfaction of the horizontal-communications. Second, theorganizational effectiveness is positively influenced by the satisfaction of the horizontacommunications. Third, the relationship between the satisfaction of the horizontalcommunicationsand the organizational effectiveness is moderated by the frequency of SNSusage.
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