아시아 크루즈 기항지 선정요인에 관한 실증연구
An Empirical Study on Cruise Port Selection Criteria in Asia
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Based on key component analysis, this study attempts to reveal the critical factors of cruise port selection in the Asian region. In order to identify what are critical factors selecting a cruise port, the investigation employs factor analysis and regression frameworks with 50 ports, which are divided into two categories: port and hinterland attributes. Empirical results are summarized as follows: first, estimates from the regression model, among the nine explanatory variables, provides that aviation connectivity and number of hotels have the greatest influence on the annual number of cruiseship calling. Second, it is found that the number of hotels in the hinterland is highly correlated with the aviation connectivity measured by air connectivity index. Finally, to the selection of cruise ports there is no statistically significant with berth length, port service level, population, GDP, and location of ports, which is inconsistent with previous investigation. From our first empirical analysis for the cruise port in Asia, a comparative study with other regions is expected to contribute significantly to the quality improvement of cruise research.
Abstract
Based on key component analysis, this study attempts to reveal the critical factors of cruise port selection in the Asian region. In order to identify what are critical factors selecting a cruise port, the investigation employs factor analysis and regression frameworks with 50 ports, which are divided into two categories: port and hinterland attributes. Empirical results are summarized as follows: first, estimates from the regression model, among the nine explanatory variables, provides that aviation connectivity and number of hotels have the greatest influence on the annual number of cruiseship calling. Second, it is found that the number of hotels in the hinterland is highly correlated with the aviation connectivity measured by air connectivity index. Finally, to the selection of cruise ports there is no statistically significant with berth length, port service level, population, GDP, and location of ports, which is inconsistent with previous investigation. From our first empirical analysis for the cruise port in Asia, a comparative study with other regions is expected to contribute significantly to the quality improvement of cruise research.
참고문헌 (26)
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