패들보드 참여자들의 참여동기가 지각된 가치, 인지 몰입 및 지속적 참여의도에 미치는 영향
Effects of Paddle board Participants' Participation Motivation on Perceived Value, Cognitive Commitment and Continuous Participation Intention
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
The purpose of this study was to examine the relationship among stand up paddle-board participants' participation motivation, perceived value, cognitive commitment, and continuous participation intention, and to provide basic data necessary for activating stand up paddle-board events. To this end, a survey was conducted with 388 participants who had participated in stand up paddle-board. Based on the collected raw data, descriptive statistical analysis, correlation analysis, single regression analysis, and multiple regression analysis were utilized. The results of the analysis are as follows. First, the external motivation of stand up paddle-board participants affected social values, internal motivation affected emotions, cognition, and social values, and a motivation affected cognition and social values. Second, all of the emotion, cognition, and social value of the stand up paddle-board participants were found to have a significant effect on cognitive commitment. Third, the cognitive commitment of the stand up paddle-board participants had a significant effect on the continuous participation intention. Therefore, the various values expressed as the internal motivation of the stand up paddle-board participants had a positive effect on the cognitive commitment, which plays an important role in the continuous participation intention. Also, it is necessary to promote the advantages of stand up paddle-board to many people and to promote the fact that it is a water leisure sport that can feel a sense of accomplishment in a short period of time.
Abstract
The purpose of this study was to examine the relationship among stand up paddle-board participants' participation motivation, perceived value, cognitive commitment, and continuous participation intention, and to provide basic data necessary for activating stand up paddle-board events. To this end, a survey was conducted with 388 participants who had participated in stand up paddle-board. Based on the collected raw data, descriptive statistical analysis, correlation analysis, single regression analysis, and multiple regression analysis were utilized. The results of the analysis are as follows. First, the external motivation of stand up paddle-board participants affected social values, internal motivation affected emotions, cognition, and social values, and a motivation affected cognition and social values. Second, all of the emotion, cognition, and social value of the stand up paddle-board participants were found to have a significant effect on cognitive commitment. Third, the cognitive commitment of the stand up paddle-board participants had a significant effect on the continuous participation intention. Therefore, the various values expressed as the internal motivation of the stand up paddle-board participants had a positive effect on the cognitive commitment, which plays an important role in the continuous participation intention. Also, it is necessary to promote the advantages of stand up paddle-board to many people and to promote the fact that it is a water leisure sport that can feel a sense of accomplishment in a short period of time.
참고문헌 (44)
- 가정혜, "축제 참가자의 동기, 지각된 가치, 만족도 및 행동의도 간의 구조적 관계분석: 서울 등축제를 대상으로", 관광연구저널, 32(7), pp.157~169 (2018), 한국관광연구학회[DOI]
- 공효순, "호텔 비즈니스센터 인적 ？ 물적 서비스품질과 지각된 서비스가치가 비즈니스 고객만족도에 미치는 영향", 호텔경영학연구, 15(2), pp.83~104 (2006), 한국호텔외식관광경영학회
- 곽이섭, "해양스포츠의 참여동기가 감정적반응, 좋은 기억, 및 인지된 가치에 미치는 영향", 체육연구, 13(1), pp.19~26 (2017)
- 권재윤, "서핑참여자의 참여동기가 몰입경험 및 지속적 참여의도에 미치는 영향", 수산해양교육연구, 29(2), pp.492~502 (2017), 한국수산해양교육학회
- 김명수, "홈트레이닝의 지각된 가치가 운동몰입 및 지속이용의도에 미치는 영향: 경찰행정학과 학생을 대상으로", 한국치안행정논집, 18(3), pp.1~16 (2021), 한국치안행정학회[DOI]
- "3월 18일). 바다에서 보드 타고 요가… 광안리, SUP 성지로 뜬다" (2020)[URL]
- 김재곤, "체인형 커피전문점의 지각된 품질과 가치가 몰입 및 고객충성도에 미치는 영향", 외식경영연구, 13(5), pp.67~93 (2010), 한국외식경영학회
- "물 위의 요가 ‘패들보드’대전 갑천에서도 즐긴다" (2019)[URL]
- 박상일, "초보 서퍼의 참여동기와 몰입이 만족에 미치는 영향", 한국여가레크리에이션학회지, 43(1), pp.1~10 (2019), 한국여가레크리에이션학회[DOI]
- 백현, "여가스포츠 참여자의 여가경험과 여가기능, 몰입경험 및 운동지속의사의 관계", 박사, 체육학, pp.2010
- 백현, "여가스포츠 참여자의 여가경험과 여가기능, 몰입경험 및 운동지속의사에 관한 인과모형", 한국체육학회지, 50(6), pp.337~352 (2011), 한국체육학회
- 석강훈, "충주호사랑 호수축제 참가자의 추구편익과 지각된 가치, 구매행동의 관계", 관광레저연구, 22(6), pp.515~531 (2010), (사)한국관광레저학회
- 성기환, "해양스포츠의 참여행태와 참여동기 및 여가몰입이 생활만족에 미치는 영향", 박사, 체육학과, pp.2012
- 옥덕필, "SUP 바이블" (2021), 레인보우북스
- 윤정헌, "레져스포츠관광 참여동기. 선택속성 및 지각된 가치의 영향 관계", 관광레저연구, 24(5), pp.399~416 (2012), (사)한국관광레저학회
- 이동욱, "세일링요트 참여유인요인과 운동몰입, 운동지속 의사의 구조적 관계", 한국체육과학회지, 27(4), pp.517~530 (2018), 한국체육과학회[DOI]
- 이윤희, "관광목적지 이미지가 지각된 가치, 만족도 및 행동의도에 미치는 영향 연구", 석사, pp.2020
- 장신신, "해양스포츠 관광동기가 관광만족에 미치는 영향에 있어 지각된 가치의 매개효과", 석사, pp.2022
- 정용각, "여가운동 참가자의 스포츠 참여동기, 각성추구, 정서의 요인이 스포츠 몰입행동에 미치는 영향", 박사, 체육학, pp.1997
- 정용각, "레저스포츠 참가자의 기본적 심리욕구만족, 참여동기 및 지속의도와의 관계", 한국사회체육학회지, (34), pp.1591~1604 (2008), 한국사회체육학회[DOI]
- 조성균, "해양스포츠 참여자의 참여동기, 여가몰입 및 여가지속의 인과관계", 한국스포츠산업경영학회지, 15(4), pp.51~62 (2010), 한국스포츠산업경영학회
- 조성민, "요트학교 참여자의 참여동기 및 여가만족도가 운동지속에 미치는 영향", 수산해양교육연구, 25(1), pp.128~138 (2013), 한국수산해양교육학회
- 최병길, "관광자의 지각된 가치가 관광만족 및 행동의도에 미치는 영향 -제주 관광객을 대상으로-", 관광학연구, 36(4), pp.101~119 (2012), 한국관광학회[DOI]
- 최지현, "DMZ관광동기가 지각된 가치와 몰입, 만족도 및 행동의도에 미치는 영향 분석", 관광연구저널, 33(2), pp.77~94 (2019), 한국관광연구학회[DOI]
- 하헌선, "초등교원의 관광동기가 지각된가치, 자기효능감, 직무만족 및 자아실현에 미치는 영향관계 연구", 박사, 경영학과, pp.2012
- 한민주, "볼링참가자의 재미요인에 따른 몰입경험, 참여만족 및 운동지속행동간의 관계", 석사, 체육교육전공, pp.2012
- "태화강 무료 수상스포츠교실 운영" (2020)[URL]
- Chou, T. J., "The role of flow experience in cyber-game addiction", Cyber Psychology & Behavior, 6(6), pp.663~675 (2003)
- Deci, E. L., "Intrinsic Motivation and Self-Determination in Human Behavior" (1985), Academic Press
- Ditton, R. B., "Recreation specialization : Re-conceptualization from a social worlds perspective", Journal of Leisure Research, 24(1), pp.33~51 (1992)
- "Fact.MR" (2022)[URL]
- Gallarza, M. G., "Value dimensions, perceived value, satisfaction and loyalty : an investigation of university students’ travel behaviour", Tourism management, 27(3), pp.437~452 (2006)
- Mathwick, C., "Experiential value : Conceptualization, measurement and application in the catalog and internet shopping environment", Journal of Retailing, 77(1), pp.39~56 (2001)
- McArthur, R., "Effect of stand-up paddle boarding on hydration status in recreational and competitive individuals", International Journal of Exercise Science, 14(6), pp.756~767 (2021)
- Morgan, R. M., "The commitment-trust theory of relationship marketing", Journal of marketing, 58(3), pp.20~38 (1994)
- Neulinger, J., "The psycheology of leisure : research approaches to the study of leisure" (1974), Charles Thomas pubulisling
- Outdoor participation trends report, "Outdoor Foundation", ~ (2022)
- Pelletier, L. G., "Toward a new measure of intrinsic motivation, extrinsic motivation and a motivation in sport : The Sport Moti vati on Scale(SMS)", Journal o f Sport and Exercise Psychology, 17, pp.35~53 (1995)
- Scanlan, T. K., "Social psychological aspects of competition for male youth sports participation : Predictor of enjoyment", Journal of Sport Psychology, 8, pp.25~35 (1993)
- Schram, B. L., "A performance analysis of a stand-up paddle board marathon race", Journal of Strength and Conditioning Research, 31(6), pp.1552~1556 (2017)
- Spanier, G. B., "Measuring dynamic adjustment : New scales for assessing the quality of marriage and the similar stability", Journal of Marriage and the Family, 32, pp.553~564 (1976)
- Vallerand, R. J., "Toward a hierarchical model of intrinsic and extrinsic motivation" (1997), Academic
- Vallerand, R. J., "The academic motivation scale : A measure of intrinsic, extrinsic and motivation in education", Educational and Psychological Measurement, 52, pp.1003~1017 (1992)
- Woodcare, T., "Paddle boarding : Fun new water-sport or danger on the water", Orthopaedic Proceedings, 97(6), pp.78~92 (2018)