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문화적 순환의 원동력으로서의 이미지와 텍스트의 관계:영화의 자기반영성 연구

Image-Text Relation as a Dynamics of Cultural Circuit: A Study of Cinematic Self-Reflexivity

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초록

While self-reflexivity in literature revolves around the issue of self-consciousness, cinematic reflexivity involves various issues like relations between message and medium, form and technology, image and text and etc. In a word, a self-reflexive film usually refers to a film that employs devices and technique which intentionally make visible that the film itself is an artificial construction. By analyzing self-reflexive elements in Jean-Luc Godard's 1963's film, <La Mepirs>(Contempt), this essay argues that the film deals with the role of cinematic representation as such, and covertly reveals a certain contemptuous attitude toward visual culture. Which, in turn, reflects the relationship between film and literature in specific and that of image and text in general. Through <Contempt>, we can recognize the social and cultural status of the commercial cinema and its representational strategy, that is, how cinema has located itself somewhere between culture and industry. Film history shows that cinema has adapted literature at a dubious time when they need both social respect from middle class spectators and provide a societal spectacle worthy of a certain amount of a price. In other words, in order to differentiate itself from other competitive media, especially from literature and television, cinema has defined itself as a high-class art, but strived to satisfy the low-class desire for visual pleasure at the same time. Such an contradictory self-determination of cinema, this paper contends, is based on underestimation of visual literacy and misunderstanding of image-text relations, of which meaning is constructed on the socio-cultural level. Hierarchization of verbal expression over other audial elements, as well as adaptation of literary works, does not necessarily imply the visual is inferior to verbal text (against the time-aged prejudice against visual literacy), nor can deny mass subjects as the origin of meanings. Rather, both image and text are expressive tools and devices which cinema have developed effectively to construct narrative reality. Therefore, it is not the purpose of this research to argue for image against either text or literature. Unequality between image and text, if any, is significant not only because it gives a chance for the visual image to be reevaluated as a potentiality providing a window for an unmediated reality. It is also because it exposes the inequality of representative power between visibility and invisibility in cultural circuit. Reconfiguration of image-text relation cannot but be another call for reconsideration of arts and the politics, in terms of visualizing what has been invisible. In this sense, this research proves that self-reflexivity in film can be an important means of a political action.

Abstract

While self-reflexivity in literature revolves around the issue of self-consciousness, cinematic reflexivity involves various issues like relations between message and medium, form and technology, image and text and etc. In a word, a self-reflexive film usually refers to a film that employs devices and technique which intentionally make visible that the film itself is an artificial construction. By analyzing self-reflexive elements in Jean-Luc Godard's 1963's film, <La Mepirs>(Contempt), this essay argues that the film deals with the role of cinematic representation as such, and covertly reveals a certain contemptuous attitude toward visual culture. Which, in turn, reflects the relationship between film and literature in specific and that of image and text in general. Through <Contempt>, we can recognize the social and cultural status of the commercial cinema and its representational strategy, that is, how cinema has located itself somewhere between culture and industry. Film history shows that cinema has adapted literature at a dubious time when they need both social respect from middle class spectators and provide a societal spectacle worthy of a certain amount of a price. In other words, in order to differentiate itself from other competitive media, especially from literature and television, cinema has defined itself as a high-class art, but strived to satisfy the low-class desire for visual pleasure at the same time. Such an contradictory self-determination of cinema, this paper contends, is based on underestimation of visual literacy and misunderstanding of image-text relations, of which meaning is constructed on the socio-cultural level. Hierarchization of verbal expression over other audial elements, as well as adaptation of literary works, does not necessarily imply the visual is inferior to verbal text (against the time-aged prejudice against visual literacy), nor can deny mass subjects as the origin of meanings. Rather, both image and text are expressive tools and devices which cinema have developed effectively to construct narrative reality. Therefore, it is not the purpose of this research to argue for image against either text or literature. Unequality between image and text, if any, is significant not only because it gives a chance for the visual image to be reevaluated as a potentiality providing a window for an unmediated reality. It is also because it exposes the inequality of representative power between visibility and invisibility in cultural circuit. Reconfiguration of image-text relation cannot but be another call for reconsideration of arts and the politics, in terms of visualizing what has been invisible. In this sense, this research proves that self-reflexivity in film can be an important means of a political action.

참고문헌 (40)

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  2. 로트만과 치비안, "스크린과의 대화" (2005), 우물이 있는 집
  3. Agamben, Giorgio, "Note on Gesture, In Means Without End: Notes on Politics" (2001), U of Minnesota P
  4. Alter, Robert, "Partial Magic: The Novel as Self-Conscious Genre" (1975), U of California P
  5. Aristotle, "Rhetoric" (2010), Cosimo Classics
  6. Aristotle, "Poetics" (1987), Hackett Publishing Co
  7. Barthes, Roland, "Camera Lucida: Reflections on Photography" (1981), Hill and Wang
  8. Barthes, "Image-Music-Text" (1996), Hill and Wang
  9. Bazin, Andre, "The Evolution of the Language of Cinema, What Is Cinema? Volume 1" (1971), University of California P
  10. Boorstin, Daniel, "The Image: A Guide to Pseudo-Events in America" (1992), Vintage Books
  11. Debord, Guy, "The Society of the Spectacle" (1990), Verso
  12. Dixon, Thomas, Jr, "The Clansman: An Historical Romance of the Ku Klux Klan(Novel as American Social History)" (1970), U of Kentucky P
  13. Joyce, James, "Ulysses" (2000), Penguin Modern Classics
  14. Moravia, Alberto, "A Ghost at Noon" (1955), Secker
  15. Narboni, Jean, "Godard on Godard" (1972), Viking
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  17. Rancière, "Jacques The Politics of Aesthetics" (2006), Continuum
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  19. Seldes, Gilbert, "Communications Revolution, In Exploration in Communication" (1960), Beacon P
  20. Stam, Robert, "Reflexivity in Film and Literature: From Don Quixote to Jean-Luc Godard" (1992), Columbia University Press
  21. Williams, Linda, "섹스와 선정성, In 옥스퍼드 세계영화사", pp.585~592 (2010), 열린책들
  22. Doane, Mary Ann, "The Voice in Cinema: The Articulation of Body and Space", Yale French Studies, 60, pp.33~50 (1980)
  23. Forsdale, Joan Rosengren, "Film Literacy", Journal of the University Film Producers Association, 18(3), pp.9~15 (1966)
  24. Gallagher, Brian, "Film Imagery, Literary Imagery: Some Distinctions", College Literature, 5(3), pp.157~173 (1978)
  25. Merritt, Russell, "Dixon, Griffith, and the Southern Legend", Cinema Journal, 12(1), pp.26~45 (1972)
  26. Pauwels, Luc, "Visual Literacy and Visual Culture: Reflections of Developing More Varied and Explicit Visual Competencies", The Open Communication Journal, 2, pp.79~85 (2008)
  27. Prince, Stephen, "The Discourse of Pictures: Iconicity and Film Studies", Film Quarterly, 47(1), pp.16~28 (1993)
  28. "<The Birth of a Nation>, Dir. D. W. Griffith", ~ (1915)
  29. "<A Daring Daylight Burglary>, Dir. Frank S. Mottershaw", ~ (1903)
  30. "<The Fall of Troy>, Dir. Giovanni Pastrone", ~ (1910)
  31. "<The Great Train Robbery>, Dir. Edwin S. Porter", ~ (1903)
  32. "<L'Inferno>(aka Dante's Inferno>, Dir. Giuseppe De Liguoro", ~ (1909)
  33. "<Le Mepirs>(Contempt), Dir. Jean-Luc Godard", ~ (1963)
  34. "<Monte Cristo> Dir. Colin Campbell", ~ (1912)
  35. "<The Life of Moses>, Dir. Stuart Blackton", ~ (1909)
  36. "<Quo Vadis>, Dir. Enrico Guarzzoni", ~ (1912)
  37. "<The Sprinkler Sprinkled>(L'Arroseur arrosé), Dir. Louis Lumière", ~ (1895)
  38. "<Sunset Boulevard>, Dir. Billy Wilder", ~ (1950)
  39. "<Tess of the D'Urbervilles>, Dir. J. Searle Dawley", ~ (1913)
  40. "Interview with Godard"[URL]

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