지역 기반 콘텐츠 개발전략 연구 : 숏폼 애니메이션 <단양, The Joyful Kingdom of Monsters> 사례를 중심으로

Abstract

As the content industry is drawing attention, projects that create regional-specific cultural content products by adding storytelling to various tangible and intangible contents in the region have recently increased rapidly. Especially interest in K-POP, K-MOVIE and fantasy storytelling such as webtoons, games, animations, and web novels is also rising. Starting with Squid Game, a well-made content is becoming the backbone of the national economy beyond cultural products. According to cognitive psychologist Jerome Brunner, people remember information 22 times better when they encounter it through stories. Ruddy Kipling, the author of the novel <The Jungle Book> said, "If you teach history as a story to students, I will never forget it." Content products that add fantasy to such attractive storytelling have the magical power to catch the audience's attention, make their hearts beat and ultimately change their lives. Short platform animation <Danyang! The Joyful Kingdom of Monsters> was planned against the same background as above. It is not Danyang, a small tourist city we knew, but Danyang, a thousand-year war stage for the Sun and Cave monsters. A hybrid short platform animation that combines realistic animation and webtoon with character animation and fantasy storytelling <Danyang! The Joyful Kingdom of Monsters> is a location-based content that aims to add and create new content values to the region. This study aims to derive ways to activate local content creation through these case studies.