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동일제품범주 상표들의 특성유사성, 개념일치성 및 목표합치성이 상표확장에 미치는 영향

Effects of Feature Similarity, Concept Consistency and Goal Congruency on Evaluation of Brand Extension in Extending Brands of Same Category

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주제분류경영학

참고문헌 (69)

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