논문KCI 등재
동일제품범주 상표들의 특성유사성, 개념일치성 및 목표합치성이 상표확장에 미치는 영향
Effects of Feature Similarity, Concept Consistency and Goal Congruency on Evaluation of Brand Extension in Extending Brands of Same Category
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키워드
주제분류경영학
참고문헌 (69)
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