중소기업 디지털 헬스케어 플랫폼 활성화에 대한 우선순위 연구: 수요자와 공급자 비교분석
A Study on the Priorities of Enabling Digital Healthcare Platform for Small and Medium Enterprises : A Comparative Analysis of Consumers and Suppliers
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초록
인구 고령화 추세와 현대인의 생활습관 악화로 인해 우리 사회는 다양한 만성질환 위험이 증가하고있다. 이에 따라 사전에 예방관리히는 헬스케어가 부상하고 있는데, 특히 최근 데이터의 중요성 및활용이 증가하면서 개인의 건강 데이터에 기반한 맞춤형 건강관리 서비스(플랫폼)가 주목받고 있다. 그러나 국내 디지털헬스케어산업은 아직까진 저조한 실적을 보이고 있다. 헬스케어 서비스의 경우동일한 플랫폼에 대한 수요자와 공급자 양측면에서의 수용성이 중점 고려사항으로 작용하기에 본 논문에서는 계층화분석법 (AHP, Analytic Hierarchy Process)을 통해 건강관리 서비스 플랫폼 성공요인에대한 수요자 및 공급자별 우선순위를 도출하였다. AHP는 복잡한 의사결정 문제를 계층적으로 구조화하고 각 요소의 상대적 중요도를 평가하여 최적의 결정을 도출하는 기법이다. 연구결과 공급자 집단에서는 데이터 분석 및 플랫폼 설계(1위), 법/제도(2위), 데이터 표준화(3위) 순으로 나타났으며, 수요자집단에서는 시스템 안정성(1위), 법/제도(2위), 시스템 보안성(3위)로 나타나 집단간 순위 차이를 보였다. 이는 건강관리서비스플랫폼 활성화를 위해 기대격차 최소화를 위한 전략이 필요함을 시사한다.
Abstract
The aging population and worsening lifestyle habits have increased the risk of chronic diseases. This has heightened the importance of preventive healthcare, particularly through personalized health management services based on individual health data. Despite this, the domestic digital healthcare industry remains underdeveloped. Given the need for acceptance from both consumers and providers, this study uses the Analytic Hierarchy Process (AHP) to identify success factors for health management service platforms. AHP evaluates the relative importance of various factors to aid decision-making. Results show that providers prioritize data analysis and platform design, laws and regulations, and data standardization, while consumers prioritize system stability, laws and regulations, and system security. These findings highlight the need for strategies to bridge the expectation gap to effectively promote health management service platforms.
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