ChatGPT 이용 현황 및 수용 동인
ChatGPT Usage Status and Acceptance Drivers
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초록
ChatGPT의 출현은 다양한 분야에 혁신적 변화를 가져올 것으로 전망된다. 본 연구는 기술수용모델(TAM)과 인공지능 장치 수용이론(AIDUA)을 적용하여 ChatGPT의 이용 현황 및 사용자 수용과정을 조사하였다. 대학생과 직장인을 포함한 101명의 사용자를 대상으로 설문조사를 실시하여이용 현황 및 동기를 분석하였다. 분석 결과를 요약하면 첫째, ChatGPT는 주로 문서 관련 작업과프로그래밍 작업에 활용되었다. 둘째, 사용자 수용의 주요 동인은 쾌락적 동기가 아닌 실용적 동기인 것으로 밝혀졌다. 셋째, 성과 기대는 ChatGPT 수용 의도를 결정짓는 주요한 요인으로 확인되었다.
Abstract
The emergence of ChatGPT is projected to bring transformative changes across various domains. This study examined the usage status of ChatGPT and investigated its user acceptance process by applying the Technology Acceptance Model(TAM) and Artificially Intelligent Device Use Acceptance(AIDUA) theory. A survey was conducted among 101 users, including college students and office workers, to analyze usage status and motivations. The analysis revealed three key findings: First, ChatGPT was primarily used for document-related tasks and programming work. Second, utilitarian motivation, rather than hedonic motivation, drove user acceptance. Third, performance expectancy was identified as a crucial determinant of ChatGPT acceptance intention.
참고문헌 (14)
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