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소비자 시장평가지표 요인이 법·제도 소비자지향성 인식에 미치는 영향: 서비스 유형별 차이를 중심으로

The Effect of Consumer Market Evaluation Index Factors on Perception of Consumer Orientation in Law and System: Focusing on Differences by Service Type

홍재원|박승배
한국컴퓨터정보학회 (The Korean Society Of Computer And Information)|2024.12|한국컴퓨터정보학회논문지 (Journal of The Korea Society of Computer and Information)|제29권 제12호|pp. 209-218|DOI https://doi.org/10.9708/jksci.2024.29.12.209

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키워드

서비스 유형Service type소비자 시장평가지표Consumer-oriented policy소비자지향성Consumer orientation법·제도 소비자지향성소비자지향적 정책Consumer market evaluation indexConsumer orientation in law and system
주제분류컴퓨터학

초록

본 연구에서는 한국소비자원의 소비자시장평가지표 데이터를 바탕으로 선택다양성, 비교용이성, 신뢰성, 기대만족도, 가격, 전환성 등이 법·제도 소비자지향성에 미치는 영향을 서비스 유형별로살펴보았다. 연구 결과, 소비자의 법·제도 소비자지향성 인식에 비교용이성, 신뢰성, 가격이 중요한 요인으로 나타났다. 또한 비교용이성이 신뢰성과 가격에, 신뢰성이 가격에 영향을 주고 신뢰성과 적정한 가격이 소비자들의 법·제도 소비자지향성 인식에 핵심적인 영향을 주는 요인으로 나타났다. 서비스 유형별로 분석한 결과에서 비교용이성은 제품/유형, 사람/무형 서비스 유형에서, 신뢰성은 사람/유형, 제품/유형 등 유형적 서비스에서, 전환성은 사람/무형, 제품/무형 등 무형적 서비스에서 법·제도 소비자지향성 인식에 긍정적인 영향을 주는 것으로 나타났다. 본 연구의 결과는서비스 시장 특성이 반영된 소비자지향적 전략개발에 기여가 있을 것으로 기대된다.

Abstract

In this study, based on the consumer market evaluation index data of the Korea Consumer Agency, we examined the effects of choice variety, comparability, reliability, expected satisfaction, price, and conversion on legal and institutional consumer orientation by service type. As a result of the research, comparative ease, reliability, and price were essential factors in consumers' perception of consumer orientation in laws and systems. Comparability affects reliability and price, and reliability affects price, and reliability and appropriate price are key factors influencing consumers' perception of legal/institutional consumer orientation. Analysis by service type showed that comparability positively affects legal·institutional consumer orientation perception in product/tangible and person/intangible, reliability in tangible services such as person/tangible and product/tangible, etc. The results of this study are expected to contribute to the development of consumer-oriented strategies that reflect the characteristics of the service market.

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