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트랜스크리에이션의 개념 특유성에 대한 고찰 —유사 개념과의 비교를 중심으로—

Exploring the conceptual value of transcreation

선영화
한국통역번역학회 (Korean Society of Interpretation and Translation Studies)|2022.04|통역과 번역 (Interpretation and Translation)|제24권 제1호|pp. 137-162|DOI https://doi.org/10.20305/it202201137162

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creativitytranslationadaptationlocalizationtranscreation
주제분류통역번역학

초록

The aim of this study is to examine what conceptual value ‘transcreation’ has within Translation Studies. Transcreation, a portmanteau word made by combining ‘translation’ and ‘creation’ has recently risen as a breakthrough under the challenges posed by artificial intelligence and ‘creative non-translator translators.’ This ‘creative’ term, however, has not been explored as much because there is a skepticism with respect to the usefulness of the concept. Furthermore, the concern that transcreation as another new term destabilizes the status of translation as an umbrella term also makes the concept lose its position in Translation Studies. Against this backdrop, this study delves into distinctive features of transcreation and identifies conceptual value of the term within Translation Studies. For this purpose, the paper first looks at how the term ‘transcreation’ has been understood in various fields of study. To more identify differentiating features, the study compares transcreation with similar terms such as localization and adaptation. The results have two implications as follows: (1) transcreation has been used as a translation procedure to evoke intended emotions and feelings in target readers; (2) the concept puts more emphasis on the role of translators as a creative agent.

Abstract

The aim of this study is to examine what conceptual value ‘transcreation’ has within Translation Studies. Transcreation, a portmanteau word made by combining ‘translation’ and ‘creation’ has recently risen as a breakthrough under the challenges posed by artificial intelligence and ‘creative non-translator translators.’ This ‘creative’ term, however, has not been explored as much because there is a skepticism with respect to the usefulness of the concept. Furthermore, the concern that transcreation as another new term destabilizes the status of translation as an umbrella term also makes the concept lose its position in Translation Studies. Against this backdrop, this study delves into distinctive features of transcreation and identifies conceptual value of the term within Translation Studies. For this purpose, the paper first looks at how the term ‘transcreation’ has been understood in various fields of study. To more identify differentiating features, the study compares transcreation with similar terms such as localization and adaptation. The results have two implications as follows: (1) transcreation has been used as a translation procedure to evoke intended emotions and feelings in target readers; (2) the concept puts more emphasis on the role of translators as a creative agent.

참고문헌 (54)

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