지역농산물 가공센터 활성화 방안 연구
A Study on the Activation Plan of Local Agricultural Products Processing Center
0
조회
0
다운로드
7
인용
0
참고문헌
초록
In this study, the IPA technique was applied to the employees of the comprehensive agricultural construction center to measure the importance of the center's overall processing tasks and the degree of implementation on the project, and to suggest how to activate it effectively. These items are currently strong items of the comprehensive agricultural product center and maintain good performance in the future. The second quadrant represents the high- but low-level items recognized by the staff for reinforcement and supply of human resources, professional capacity of the person in charge, improvement of the capacity of farmers, support for promotional marketing, and excavation of processed items. The third quadrant item is a lower priority than other quadrant items because it has lower priority and lower priority than all other education items, such as licensing and certification, rewriting distribution, sales training, development of processed products, and expansion of diversity. Items located in the IV quadrant include the development of prototypes, quality control and maintenance of facilities, budgeting, improvement of processing technology, design/packaging support, and upgrading of facilities and facilities, and these items are subject to excessive effort.
Abstract
In this study, the IPA technique was applied to the employees of the comprehensive agricultural construction center to measure the importance of the center's overall processing tasks and the degree of implementation on the project, and to suggest how to activate it effectively. These items are currently strong items of the comprehensive agricultural product center and maintain good performance in the future. The second quadrant represents the high- but low-level items recognized by the staff for reinforcement and supply of human resources, professional capacity of the person in charge, improvement of the capacity of farmers, support for promotional marketing, and excavation of processed items. The third quadrant item is a lower priority than other quadrant items because it has lower priority and lower priority than all other education items, such as licensing and certification, rewriting distribution, sales training, development of processed products, and expansion of diversity. Items located in the IV quadrant include the development of prototypes, quality control and maintenance of facilities, budgeting, improvement of processing technology, design/packaging support, and upgrading of facilities and facilities, and these items are subject to excessive effort.
참고문헌 (32)
- 강태훈, "지역식품가공업체의 경영성과분석", 지역경제, 31(2), pp.21~43 (1998)
- 김성근, "농촌관광체험이 지역주민의 애착과 만족도에 미치는 영향: 세종시를 중심으로", 관광경영연구, 22(4), pp.169~193 (2018), 관광경영학회[DOI]
- 김진강, "IPA분석기법을 이용한 MICE 개최장소 및 도시 선택속성의 중요도와 만족도, 그리고 만족도와 재 선택의 영향관계를 중심으로: 광주광역시를 중심으로", 관광경영연구, 21(6), pp.1~27 (2017), 관광경영학회
- 김창수, "지역축제 서비스스케이프요인의 중요도와 만족도 분석", 관광경영연구, 21(5), pp.81~97 (2017), 관광경영학회
- 농촌진흥청, "농가형농식품가공업체를 위한 식품위생법 매뉴얼 Q&A", ~ (2015)
- 농산물가공센터 실태조사, "농촌진흥청", 1~88 (2017)
- 류지혜, "일부사례 조사를 통한 특산물 종합가공센터 운영센터", 동아시아식생활학회 학술발표대회논문집, pp.266~286 (2018)
- 윤설민, "IPA를 활용한 저비용항공사의 발전 방안에 관한 실증분석 - 에어스케이프(Airscape) 개념을 중심으로 -", 관광경영연구, 16(3), pp.217~236 (2012), 관광경영학회
- 농산물 가공사업장 운영실태 및 인간공학적 유해요인 분석, "이경숙", 농촌진흥청, ~ (2013)
- 생산자에 의한 소규모 농산물 가공업 활성화 방안연구, "이철희", 농촌진흥청, ~ (2008)
- 소규모 농산물 가공사업장 공정분석 및 품목별 표준설계도 개발, "이현동", 농촌진흥청, ~ (2013)
- 아시아투데이, "농촌가공체험관광은 블루오션, 농가 가공센터 주도해 활성화시켜야", 장양례 기고문, ~ (2018)
- 양성범, "농가형 농식품의 상품화 실태분석", 한국유통학회 추계학술대회 발표논문집, pp.91~103 (2012)
- 농산물 종합가공시설 유형화 및 운영모델 정립, "엘케이연구소", ~ (2014)
- 유찬주, "유기농산물 가공업체의 효율성 분석", 산업경제연구, 25(2), pp.1695~1710 (2012), 한국산업경제학회[DOI]
- 윤규미, "IPA를 이용한 LCC 항공사의 선택속성 연구", 관광경영연구, 22(6), pp.465~479 (2018), 관광경영학회[DOI]
- 조용진, "산지 농산물 가공을 위한 농촌형 공장의 실태", Agricultural Mechanization in Korea, 191~200 (2000)
- 정석중, "농촌관광 지원요소가 농촌관광개발과 농촌관광사업 성과에 미치는 영향", 관광경영연구, 14(4), pp.225~247 (2010), 관광경영학회
- 정찬성, "농촌관광 체험프로그램 유형에 따른 선택속성과 농촌관광 만족 및 행동의도에 미치는 영향", 관광경영연구, 20(5), pp.325~352 (2016), 관광경영학회
- 장시연, "지역농산물 공동 가공시설 이용 농업인의 만족도가 운영활성화에 미치는 영향: 농산물종합가공센터를 중심으로", 석사, pp.2017
- 최영선, "농촌여성 농외소득사업 운영실태 및 발전방안", 석사, pp.2006
- 황영모, "농가의 농업경영 전략과 농산물 판매성과 간의 관계분석 - 농업총조사 자료분석을 중심으로 -", 농촌사회, 26(2), pp.87~121 (2016), 한국농촌사회학회
- Fleischer, A., "Rural tourism in Israel", Tourism Management, 18(6), pp.367~ (1997)
- Grefe, X, "Is rural tourism a lever for economic and social development", Journal of Sustainable Tourism, 21(1-2), pp.2~ (1994)
- Hammit, W. E., "Going beyond Important Performance Analysis to Analyze the Observance-influence of Park Impact", Journal of Park and Recreation Administration, 14(1), pp.45~62 (1996)
- Joseph, J., Cronin, Jr., "Measuring Service Quality: A Reexamination and Extension", 56~59 (1992)
- Lane, B, "What is rural tourism?", Journal of Sustainable Tourism, 2, pp.7~21 (1993)
- Martila, J. A., "Importance-Performance Analysis", Journal of Marketing, 41(1), pp.7~79 (1977)
- Oh, H, "Revisiting Importance-Performance Analysis", Tourism Management, 2(6), pp.617~627 (2001)
- Page, S. J., "The Business of Rural Tourism: An International Perspective" (1997), Thomson Business Press
- Sharply, R., "Rural tourism? 10 years on", International Journal of Tourism Research, 6(3), pp.19~ (2004)
- Zhang, H. Q., "Aplication of Importance-Performance Model in Tour Guides’ Performance Evidence from Mainland Chinese Outbound Visitors in Hong Kong", Tourism Management, 25(1), pp.81~91 (2004)
