Web 2.0 기술을 적용한 여행사의 웹사이트 시스템 구축 우선순위에 관한 연구
A Study on Priority of Web Site System Development for Travel Agency
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company's business competitiveness and satisfaction of customers' desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. The domains necessary for development of the Web site system's evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.
Abstract
The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company's business competitiveness and satisfaction of customers' desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. The domains necessary for development of the Web site system's evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.
참고문헌 (44)
- 강주영, "웹 2.0의 개념과 전망", 정보과학회지, 25(10), pp.5~11 (2007)
- 김두경, "인터넷 쇼핑몰의 웹사이트 평가요인", 상경논집, 20, pp.1~20 (2004), 제주대학교
- 김미선, "연구기관의 인터넷 웹사이트 운영관리를 위한 웹사이트 평가 비교분석", 경영경제연구, 26(1), pp.67~89 (2003), 충남대학교
- 김소영, "웹사이트 평가요인과 고객 방문행동의 관계에 관한 연구 -STIVI 매트릭스를 이용한 eCRM전략을 중심으로-", 경영학연구, 31(2), pp.485~507 (2002), 한국경영학회
- 김자희, "Web 2.0", ie 매거진, 14(4), pp.30~33 (2007)
- 김재휘, "인터넷 서점 이용자의 웹서비스에 대한 평가가 브랜드 신뢰 및 로열티에 미치는 영향", 한국심리학회지: 소비자·광고, 3(1), pp.33~51 (2002), 한국소비자·광고심리학회
- 김중식, "EC 시대의 국제무역과 인터넷마케팅 전략", 무역학회지, 26(2), pp.3~27 (2000)
- 김충련, "웹기반 경매 시, 웹디자인 특성의 경매참여 의도에 관한 연구", 마케팅연구, 16(2), pp.17~47 (2001)
- 박정훈, "가상상점의 서비스 품질측정", 한국경영과학회지, 17(3), pp.131~145 (2000)
- 산업자원부, "전자상거래 백서", pp.26~ (2000), 산업자원부
- 서수석, "AHP를 이용한 전자상거래 웹사이트 평가모델 개발", 전자상거래학회지, 5(1), pp.125~141 (2004)
- 이건창, "국내 인터넷 주식거래를 위한 비즈니스 모델에 관한 실증연구", 경영정보학연구, 10(2), pp.125~147 (2000)
- 이재관, "커뮤니티 요소를 고려하는 웹사이트 평가", 경영과학회지, 17(3), pp.119~129 (2000)
- 이정란, "e-브랜드에 있어서 웹 상호작용성이 관계품질과 고객충성도에 미치는 영향", 한국경영과학회지, 29(4), pp.73~93 (2004), 한국경영과학회
- 이훈영, "웹서비스 품질이 사이버 브랜드 자산 구축에 미치는 영향에 관한 연구", 마케팅연구, 15(1), pp.163~186 (2000)
- 전종홍, "웹 2.0 기술 현황 및 전망", 전자통신동향분석, 21(5), pp.141~153 (2006)
- 정승준, "계층화분석(AHP)을 이용한 2005 경기방문의 해 사업평가", 관광학연구, 30(3), pp.183~202 (2006), 한국관광학회
- 조효연, "여행사의 웹사이트 시스템 평가 모델에 관한 연구: Web 2.0 기술적용을 중심으로", 박사, pp.2009
- 채서일, "사회과학조사방법론" (2005), 비앤엠북스
- 한성국, "웹2.0과 시맨틱웹, 그리고 진화의 방향", 정보과학회지, 25(10), pp.57~66 (2007)
- 홍일유, "3C-D-T 프레임워크에 근거한 유형별 웹사이트 전략의 개발", 한국 경영정보학회 춘계학술대회, pp.119~128 (2002)
- 홍일유, "인터넷 웹사이트의 포괄적 평가모형에 관한연구", 한국경영과학회지, 17(3), pp.161~180 (2000)
- Arsal, I., "Influence of an Online Travel Community on Travel Decision", Information and Communication Technologies in Tourism, pp.82~93 (2008)
- Bell, H., "The Effectiveness of Commercial Web Sites; User's Perspective", Internet Research; Electronic Networking Applications and Policy, 8(3), pp.219~228 (1998)
- Carrera, P., "Myspace, My Friends, My Customers", Information and Communication Technologies in Tourism, pp.94~105 (2008)
- Chung, J. Y., "Web 2.0: A Study of Online Travel Community", Information and Communication Technologies in Tourism, pp.70~81 (2008)
- David, "Platforms Can Be Used to Navigate the IT Maze" (2006), Gartner
- Elliot, S. R., "Towards a Framework for Evaluation of Commercial Web-site", 23th International Bled Electronic Commerce Conference, pp.69~86 (2000)
- Gretzel, U., "Use and Impact of Online Travel Reviews", Information and Communication Technologies in Tourism, pp.35~46 (2008)
- Ho, J, "Evaluating the World Wide Web; A Global Study of Commercial Website", Journal of Computer Mediated Communication, 3(1) (1997)
- Kang, Y., "RevisiTour: Enriching the Tourism Experience with User-Generated Content", Information and Communication Technologies in Tourism, pp.59~69 (2008)
- Li, Y. N., "Measuring Web-Based Service Quality", Total Quality Management, 13(5), pp.685~ (2002)
- Liu,C, "Key Dimensions of Web Design Quality as Related to Consumer Response", Journal of Computer Information System, 42(1), pp.70~83 (2001)
- McClure, C. R., "Guidelines for Electronic Records Management on State and Federal Agency WebSite", The National Historical Publications and Records Commission, pp.1~23 (1998)
- O'Connor, P, "User-Generated Content and Travel: A Case Study on Tripadvisor.com", Information and Communication Technologies in Tourism, pp.47~58 (2008)
- O'neill, E. T., "Methology for Sampling the World Wide Web", OCLC review (1998)
- Rahul, D., "Issues in the Management of Web Technologies: A Conceptual Framework", International Journal of Information Management, 19(6), pp.425~522 (1999)
- Saaty, T. L, "The Analytic Hierarchy Process-What It Is and How It Is Used", Mathematical Modelling, pp.9~ (1987)
- Schegg, R., "An Exploratory Field Study of Web 2.0 in Tourism", Information and Communication Technologies in Tourism, pp.152~163 (2008)
- Librarians and the Web; A Report on Study Tour, "Smith, A. G", LASIE 25 Victoria University of Wellington, ~ (1994)
- Webster's, "Webster's New world dictionary of computer Terms", pp.129~ (1983), Simon & Schuster Inc.
- Zeithaml, V. A., "Service Quality Delivery thorough Web Sites; A Critical Review of Extant Knowledge", Journal of the academy of marketing science, 30(4), pp.362~376 (2003)
- "Wikipedia" (2009)[URL]