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체험경제의 비판적 검토

A Critical Review of the Experience Economy

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관광경영학회 (Tourism Management Research Organization)|2014.03|관광경영연구 (Journal of Tourism Management Research)|제18권 제1호|pp. 299-318

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참고문헌

키워드

Experience EconomyConsumer BehaviorCustomer ExperienceExperiential Purchase

초록

Pine and Gilmore have become known for their notion of "The Experience Economy." They described experiences as a fourth distinct economic offering, and the experience economy as the next economy following the most recent service economy. Given this background, the purpose of this study is to review the experience related research literature on the emergence of the experience economy. Study findings, based on consumer behavior and happiness research literature, indicate that the notion of "The Experience Economy" amounted to a prescient rearticulation and substantial development of the experiential component of consumption of goods and services in consumer behavior research. Although experiential aspects of goods and services proved to be important in customer satisfaction and happiness, there is little chance to emerge the experience economy. Study findings implies that the future success of service firms depends on how to create and mange memorable experiences to differentiate their services in an increasingly competitive world.

Abstract

Pine and Gilmore have become known for their notion of "The Experience Economy." They described experiences as a fourth distinct economic offering, and the experience economy as the next economy following the most recent service economy. Given this background, the purpose of this study is to review the experience related research literature on the emergence of the experience economy. Study findings, based on consumer behavior and happiness research literature, indicate that the notion of "The Experience Economy" amounted to a prescient rearticulation and substantial development of the experiential component of consumption of goods and services in consumer behavior research. Although experiential aspects of goods and services proved to be important in customer satisfaction and happiness, there is little chance to emerge the experience economy. Study findings implies that the future success of service firms depends on how to create and mange memorable experiences to differentiate their services in an increasingly competitive world.

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