본문 바로가기
KERD
논문KCI 등재

친환경 호텔특성과 친환경 정서적 가치, 정서적 웰빙 및 친환경 행동과의 관계에 대한 연구: 친환경 정서적 가치와 정서적 웰빙의 매개효과를 중심으로

A Study of the Relationship between Eco-friendly Hotel Characteristics, Eco-friendly Perceived Value, Eco-friendly Emotional Well-being, and Eco-friendly Behavior: the mediating effect of Eco-friendly Perceived Value and Emotional Well-being

0

조회

0

다운로드

4

인용

0

참고문헌

키워드

초록

The purpose of this study is to figure out the influence of eco-friendly hotel characteristics, eco-friendly perceived value, emotional well-being, and eco-friendly Behavior and verify the mediating effect of eco-friendly perceived value and emotional well-being. Specimen are customer from hotel & resort in Seoul, aged 18 and above 59 and below. Survey was started at Feb. 24, 2021 for 20 days with 320 questionaries, total 288 samples were used for actual analysis. We used Jamovi program on analysis. Hypothesis test result of the study is following. H1: eco-friendly hotel characteristics has significant effect on eco-friendly behaviour. H2: eco-friendly perceived value has significant effect on emotional well-being, H3: the mediation effect of eco-friendly perceived value is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour, H4: the mediation effect of emotional well-being is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour.

Abstract

The purpose of this study is to figure out the influence of eco-friendly hotel characteristics, eco-friendly perceived value, emotional well-being, and eco-friendly Behavior and verify the mediating effect of eco-friendly perceived value and emotional well-being. Specimen are customer from hotel & resort in Seoul, aged 18 and above 59 and below. Survey was started at Feb. 24, 2021 for 20 days with 320 questionaries, total 288 samples were used for actual analysis. We used Jamovi program on analysis. Hypothesis test result of the study is following. H1: eco-friendly hotel characteristics has significant effect on eco-friendly behaviour. H2: eco-friendly perceived value has significant effect on emotional well-being, H3: the mediation effect of eco-friendly perceived value is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour, H4: the mediation effect of emotional well-being is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour.

참고문헌 (55)

  1. 고은희, "호텔 이용 고객의 친환경 행동의도 결정과정 연구 : 규범 활성화 모델을 중심으로", 호텔경영학연구, 28(7), pp.37~56 (2019), 한국호텔외식관광경영학회[DOI]
  2. 김정은, "지각된 친환경 호텔속성이 종사자의 친환경적 행동의도에 미치는 영향", 관광연구논총, 26(2), pp.59~78 (2014), 관광연구소
  3. 김현정, "가치, 기후변화 문제지각 및 개인적 책임이 관광객의 친환경 행동에 미치는 영향", 관광연구논총, 26(4), pp.43~66 (2014), 관광연구소
  4. 류수화, "호텔 이용객의 친환경 인식이 행동의도에 미치는 영향 연구 : 합리적 행동의론을 중심으로", 호텔경영학연구, 29(6), pp.1~16 (2020), 한국호텔외식관광경영학회
  5. 민웅기, "기후변화에 대한 위험지각이 감정적 소비가치, 친환경관광상품 구매의도에 미치는 영향", 관광레저연구, 27(11), pp.431~450 (2015), (사)한국관광레저학회
  6. 박오성, "호텔 그린마케팅이 서비스 가치, 서비스 질 및 구매결정에 미치는 영향", Tourism Research, (36), pp.63~82 (2012), 한국관광산업학회
  7. 서예정, "친환경 호텔 투숙객의 환경에 대한 인식이 고객만족과 행동의도에 미치는 영향 연구", 관광레저연구, 32(3), pp.235~252 (2020), (사)한국관광레저학회
  8. 윤대균, "리조트 호텔 이용고객의 여가만족, 생활만족, 삶의 질(심리적 웰빙)에 관한 연구", 대한경영학회지, 23(3), pp.1537~1553 (2010), 대한경영학회
  9. 윤선미, "확장된 계획행동이론(TPB)와 규범 활성화 모델(NAM)을 활용한 친환경 커피전문점을 방문하는 고객의 친환경 행동의도에 한 연구", 호텔경영학연구, 29(2), pp.21~39 (2020), 한국호텔외식관광경영학회[DOI]
  10. 정순성, "LEED 중심의 친환경 경영이 호텔이미지 및 행동의도에 미치는 영향", 관광레저연구, 25(8), pp.229~247 (2013), (사)한국관광레저학회
  11. 정양식, "디저트 카페의 감성적 소비가치가 심리적 행복감과 재방문의도에 미치는 영향", Culinary Science & Hospitality Research, 25(7), pp.11~19 (2019), (사)한국조리학회[DOI]
  12. 최원식, "친환경 레스토랑의 서비스스케이프가 소비자의 지각된 가치, 태도 및 행동의도에 미치는 영향", Culinary Science & Hospitality Research, 18(5), pp.45~62 (2012), (사)한국조리학회[DOI]
  13. 현재천, "호텔 직원의 친환경 호텔 환경속성 지각 차이에 관한 연구 - 서울시내 특1급 호텔 직원을 대상으로 -", 관광연구, 27(1), pp.435~457 (2012), 대한관광경영학회[DOI]
  14. "강원도민일보" (2021)[URL]
  15. "갤럽인터네셔널" (2020)[URL]
  16. "동아일보" (2020)[URL]
  17. 한국의 사회동향 2020, "통계청", ~ (2020)
  18. Amyx, D. A., "Influencers of purchase intentions for ecologically safe products: An exploratory study", Marketing Theory and Applications, Proceedings of the 1994 American Marketing Association Winter Educators Conference, 5, pp.341~347 (1994), AMA Chicago
  19. Bertram, C., "The role of urban green space for human well-being", Ecological Economics, 120, pp.139~152 (2015)
  20. Bitner, M. J, "Servicescapes : The impact of physical surroundings on customers and employees", Journal of marketing, 56(2), pp.57~71 (1992)
  21. Choi, H., "Application of the extended VBN theory to understand consumers’ decisions about green hotels", International Journal of Hospitality Management, 51, pp.87~95 (2015)
  22. De Groot, J., "Value orientations to explain beliefs related toenvironmental significant behavior : how to measure egoistic, altruistic, and biospheric value orientations", Environment and Behavior, 40, pp.330~354 (2008)
  23. Easterling, D., "The greening of advertising : a twenty-five year look at environmental advertising", Journal of Marketing Theory and Practice, 4(1), pp.20~34 (1996)
  24. Fornell, C., "Structural equation models with unobservable variables and measurement error: Algebra and statistics", ~ (1981)
  25. Grzeskowiak, S., "Consumer well-being(CWB) : The effects of self-image congruence, brand-community belongingness, brand loyalty, and consumption recency", Applied research in Quality of Life, 2(4), pp.289~304 (2007)
  26. Han, H., "Green indoor and outdoor environment as nature‐based solution and its role in increasing customer", employee mental health, well‐being, and loyalty, 2019, pp.28(4), 629~641
  27. Han, H., "The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry", Journal of hospitality & tourism research, 33(4), pp.487~510 (2009)
  28. Han, H., "The value–belief–emotion–norm model:Investigating customers’ eco-friendly behavior", Journal of Travel & Tourism Marketing, 34(5), pp.590~607 (2017)
  29. Han, H., "Impact of green atmospherics on guest and employee well-being response, place dependence, and behavior in the luxury hotel sector", Journal of Sustainable Tourism, pp.1~22 (2020)
  30. Hwang, J., "Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry", Tourism management, 40, pp.244~259 (2014)
  31. Hwang, J., "A strategy for enhancing senior tourists’ well-being perception : Focusing on the experience economy", Journal of Travel & Tourism Marketing, 36(3), pp.314~329 (2019)
  32. Jang, Y. J, "The role of customer familiarity in evaluating green servicescape: an investigation in the coffee shop context", International Journal of Contemporary Hospitality Management (2021)[DOI]
  33. Kim, H. C., "Understanding airline travelers’perceptions of well-being: The role of cognition, emotion, and sensory experiences in airline lounges", Journal of Travel & Tourism Marketing, 33(9), pp.1213~1234 (2016)
  34. Lafortezza, R., "Benefits and well-being perceived by people visiting green spaces in periods of heat stress", Urban forestry &urban greening, 8(2), pp.97~108 (2009)
  35. Laroche, M., "Targeting consumers who are willing to pay more for environmentally friendly products", Journal of consumer marketing (2001)[DOI]
  36. Leaman, A., "Are users more tolerant of ‘green’buildings?", Building Research & Information, 35(6), pp.662~673 (2007)
  37. Lee, J. S., "Understanding how consumers view green hotels : how a hotel's green image can influence behavioural intentions", Journal of sustainable tourism, 18(7), pp.901~914 (2010)
  38. Lemke, F., "Customer experience quality : an exploration in business and consumer contexts using repertory grid technique", Journal of the academy of marketing science, 39(6), pp.846~869 (2011)
  39. Lennon, M., "Urban green space for health and well-being : developing an ‘affordances’ framework for planning and design", Journal of urban design, 22(6), pp.778~795 (2017)
  40. Liang, H. H., "Satisfaction of occupants toward indoor environment quality of certified green office buildings in Taiwan", Building and Environment, 72, pp.232~242 (2014)
  41. Lv, Q., "Community involvement and place identity : the role of perceived values, perceived fairness, and subjective well-being", Asia Pacific Journal of Tourism Research, 22(9), pp.951~964 (2017)
  42. Maibach, E, "Social marketing for the environment : Using information campaigns to promote environmental awareness and behavior change", Health promotion international, 8(3), pp.209~224 (1993)
  43. Mattila, A. S., "Congruency of scent and music as a driver of in-store evaluations and behavior", Journal of retailing, 77(2), pp.273~289 (2001)
  44. Mishra, A., "Green hotel servicescape : attributes and unique experiences", Current Issues in Tourism, 22(20), pp.2566~2578 (2019)
  45. Nguyen, T. N., "Pro-environmental purchase behaviour : The role of consumers' biospheric values", Journal of Retailing and Consumer Services, 33, pp.98~108 (2016)
  46. O’neill, J. W., "Work stress and well-being in the hotel industry", International journal of hospitality management, 30(2), pp.385~390 (2011)
  47. Ries, R., "The economic benefits of green buildings : a comprehensive case study", The engineering economist, 51(3), pp.259~295 (2006)
  48. Ryu, K., "RETRACTED ARTICLE : Influence of restaurants' physical environments on emotion and behavioral intention", The Service Industries Journal, 28(8), pp.1151~1165 (2008)
  49. Steg, L., "The Oxford handbook of environmental and conservation psychology" (2012)
  50. Teng, Y. M., "Sustainability development in hospitality : The effect of perceived value on customers’ green restaurant behavioral intention", Sustainability, 11(7), pp.1987~ (2019)
  51. Thatcher, A., "The impact of a ‘green’building on employees’ physical and psychological wellbeing", Work, 41(1), pp.3816~3823 (2012)
  52. Trang, H. L. T., "How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam", Journal of Travel & Tourism Marketing, 36(1), pp.14~28 (2019)
  53. Van der Werff, E., "The value of environmental self-identity : The relationship between biospheric values, environmental self-identity and environmental preferences, intentions and behaviour", Journal of Environmental Psychology, 34, pp.55~63 (2013)
  54. Ward, R., "Cues to mental health from men’s facial appearance", Journal of research in personality, 75, pp.26~36 (2018)
  55. Yu, J., "Hotels’ eco-friendly physical environment as nature-based solutions for decreasing burnout and increasing job satisfaction and performance", International Journal of Environmental Research and Public Health, 17(17), pp.6357~ (2020)

관련 논문AI추천

이 간행물의 다른 논문 (29건)