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Images of beauty: Sex, race, age, and occupational analysis of fashion magazine covers

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The purpose of this research was to examine the manner in which fashion magazinecovers portray ideal female and male images in various countries from western andeastern cultures. Content analysis of Vogue and GQ from four countries (the U.S.A.,England, Korea and Japan) was conducted to determine whether a trend exists inpresenting certain types of models. Overall, the characteristics of Vogue cover modelswere more homogeneous compared to GQ cover models in all four countries, withrespect to sex, race, occupation and age. Perhaps the reason for this is that socialstandards for the ideal image are narrower for women than men. Thus, women wouldlikely feel more pressure than men to create their appearance in keeping with thestandards of beauty considered to be socially acceptable.

Abstract

The purpose of this research was to examine the manner in which fashion magazinecovers portray ideal female and male images in various countries from western andeastern cultures. Content analysis of Vogue and GQ from four countries (the U.S.A.,England, Korea and Japan) was conducted to determine whether a trend exists inpresenting certain types of models. Overall, the characteristics of Vogue cover modelswere more homogeneous compared to GQ cover models in all four countries, withrespect to sex, race, occupation and age. Perhaps the reason for this is that socialstandards for the ideal image are narrower for women than men. Thus, women wouldlikely feel more pressure than men to create their appearance in keeping with thestandards of beauty considered to be socially acceptable.

참고문헌 (40)

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