중국 근대 상하이의 매체와 커뮤니케이션 ― 19세기 말 『申報』, 『點石齋畵報』, 『時務報』를 중심으로

Abstract

This study focused on the mediation of Shanghai Concession and modern medias including 『申報』, 『點石齋畵報』, 『時務報』. In the late 19th century, the typography have produced many prints, that is characterized by speed and sophistication. The enhanced sales system and advertising revenue growth helped the thriving of media, that is an important opportunity that intellectuals gathered in the Shanghai international settlement. Provided at a reasonable price for the periodical publications, the diffusion of news through media secured the new readers layer, and then writers and publishers transform into a modern professional. Reading style in groups determined the form of a symbol of the settlement and affected forming the idea of Others. Shared symbolic forms and boundaries are the foundation that is the structure of political authority, particularly how to imagine a community. Sensory experiences of the visual impact give prominence to medium for Shanghai, the concession itself became message. The communication method chosen by the media during the process of placing gave direction to the spatial order of settlements. Between each type of media that was including 『申報』ㆍ『點石齋畵報』ㆍ『時務報』, Modern China through mediating a complex communication system were in the process of adjustment of means. Simultaneously, the study of these three medias affect to connect with discourse created sometimes altered or sometimes reinforced the various effects of that era.