소비자의 게임 영상 시청과 게임 채택에 관한 연구

키워드

참고문헌 (66)

1. 강명신, "텔레비전의 기능적 대안으로서 인터넷방송에 관한 연구", 한국언론학보, 46(1), pp.9~38 (2002), 한국언론학회
2. 김설예, "인터넷 개인방송의 이용동기와 사회적 시청 요인이 지속이용과 지불의사에 미치는 영향 - 아프리카TV를 중심으로", 문화경제연구, 19(3), pp.57~84 (2016), 한국문화경제학회
3. 김유정, "소셜네트워크서비스 이용에 대한 비교 연구: 싸이월드, 페이스북, 트위터 간의 이용동기와 만족 비교", 언론과학연구, 13(1), pp.5~32 (2013), 한국지역언론학회
4. 김하늘, "한국 MCN(Multi Channel Network) 기업들에 대한 연구: 자원기반이론과 SWOT 분석을 중심으로", 사이버커뮤니케이션학보, 35(4), pp.103~143 (2018), 사이버커뮤니케이션학회[DOI]
5. 서동욱, "사회적 시청에서 콘텐츠 몰입의 매개 효과에 대한연구: 이용과 충족 이론을 중심으로", 정보사회와 미디어, 18(3), pp.31~62 (2017), 한국정보사회학회
6. 윤건우, "온라인게임의 개인적 수용 요인에 관한 연구", 한국게임학회 논문지, 9(3), pp.107~120 (2009), 한국게임학회
7. 이동연, "실시간 스포츠 스트리밍 비디오 시청자의 미디어경험에 관한 연구: 의사사회적 상호작용과 사회적 실재감을 중심으로", 한국언론학보, 58(1), pp.148~177 (2014), 한국언론학회
8. 이주희, "1인 미디어 이용자들의 라이브 스트리밍 방송 시청 동기 및 사용자 반응에 관한 연구 후기 수용 모델(PAM)을 중심으로", 한국광고홍보학보, 20(2), pp.178~215 (2018), 한국광고홍보학회[DOI]
9. 정용국, "여대생의 뷰티 유튜브 이용동기 및 시청경험에 관한 연구", 사회과학연구, 25(3), pp.7~28 (2018), 사회과학연구원[DOI]
10. 정철호, "사용자제작콘텐츠(UCC) 이용자의 수용 후행동 모델 분석", Journal of Information Technology Applications & Management, 17(2), pp.175~185 (2010), 한국데이터전략학회
11. 조유섭, "멀티미디어 도구 소개", 한국멀티미디어학회지, 4(2), pp.90~96 (2000)
12. 주헌식, "인터넷 방송과 모바일 방송의 특성과 한계에 관한 연구", 한국 IT 서비스학회 학술대회 논문집, pp.59~64 (2009)
13. 지성우, "멀티미디어 시대에 있어 방송개념의 확장가능성에 관한 연구 : BCN환경에서 인터넷 방송의 규제문제를 중심으로", 한국방송학회 학술대회논문집, pp.571~590 (2004)
14. 최동성, "고객충성도Customer Loyalty)에 영향을 미치는 온라인게임의 중요요소에 대한 LISREL 모델분석", 경영정보학연구, 11(3), pp.1~21 (2001)
15. 최윤정, "예능 프로그램 수용 방식의 변화: ‘사회적 시청’(social viewing)과 수용자 공중 등장", 방송문화연구, 27(2), pp.7~37 (2015), 한국방송공사[DOI]
16. 한광현, "게임 콘텐츠 특성과 단말기 요인을 고려한 모바일게임 사용의도의 영향요인에 관한 연구", 경영정보학연구, 7(2), pp.41~60 (2005), 한국경영정보학회
17. 한상필, "무선인터넷 이용자의 모바일광고 이용동기에 관한 인식 연구", 커뮤니케이션학 연구, 13(4), pp.68~100 (2005), 한국커뮤니케이션학회
18. 한석희, "인터넷 게임 방송에서 나타나는 인기 채널의 특징과 비교: Twitch TV를 중심으로", 한국인터넷방송통신학회 논문지, 16(4), pp.7~14 (2016), 한국인터넷방송통신학회[DOI]
19. 황하성, "텔레비전 시청만족도 형성에 관한 재고찰시청동기, 의사인간관계(para？social interaction),실재감(presence)의 상호작용을 중심으로", 한국방송학보, 21(5), pp.342~382 (2007), 한국방송학회
20. Alnawas, Ibrahim, "The Effect of Benefits Generated from Interacting with Branded Mobile Apps on Consumer Satisfaction and Purchase Intentions", Journal of Retailing and Consumer Services, 31, pp.313~322 (2016)
21. Bagozzi, Richard P, "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)
22. Barnes, Stuart J, "Understanding Use Continuance in Virtual Worlds : Empirical Test of a Research Model", Information &Management, 48(8), pp.313~319 (2011)
23. Bellman, Steven, "The Effectiveness of Branded Mobile Phone Apps", Journal of Interactive Marketing, 25(4), pp.191~200 (2011)
24. Bhattacherjee, Anol, "Understanding Information Systems Continuance : An Expectation-Confirmation Model", MIS Quarterly, 25(3), pp.351~370 (2001)
25. Bracken, Cheryl Campanella, "Presence and Television : Form versus Content", Proceedings of the 5th Annual International Workshop on Presence, pp.9~11 (2002)
26. Choi, Junho, "What Causes Users to Switch from a Local to a Global Social Network Site? The Cultural, Social, Economic, and Motivational Factors of Facebook’s Globalization", Computers in Human Behavior, 29(6), pp.2665~2673 (2013)
27. Clarke, Sharon G, "‘Flow’experience in the Daily Lives of Sixth form College Students", British Journal of Psychology, 85(4), pp.511~523 (1994)
28. Cortina, Jose M, "What Is Coefficient Alpha? An Examination of Theory and Applications", Journal of Applied Psychology, 78(1), pp.98~104 (1993)
29. Davis, Fred D, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, 13(3), pp.319~340 (1989)
30. Davis, Robert, "Modeling Game Usage, Purchase Behavior and Ease of Use", Entertainment Computing, 3(2), pp.27~36 (2012)
31. Deng, Jie, "Behind the Game:Exploring the Twitch Streaming Platform", 2015 International Workshop on Network and Systems Support for Games (NetGames), pp.1~6 (2015), IEEE press
32. Dick, Alan S, "Customer Loyalty : Toward an Integrated Conceptual Framework", Journal of the Academy of Marketing Science, 22(2), pp.99~113 (1994)
33. Gros, Daniel, "World of Streaming. Motivation and Gratification on Twitch", International Conference on Social Computing and Social Media, pp.44~57 (2017), Springer
34. Hair, Jr., Joseph F, "Multivariate data analysis" (2010), Prentice Hall
35. Hamari, Juho, "What Is eSports and Why Do People Watch It?", Internet Research, 27(2), pp.211~232 (2017)
36. Hamari, Juho, "Why Do People Play Games? A Meta-Analysis", International Journal of Information Management, 37(3), pp.125~141 (2017)
37. Hamilton, William A, "Streaming on Twitch: Fostering Participatory Communities of Play within Live Mixed Media", Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems, pp.1315~1324 (2014), ACM New York
38. Haridakis, Paul, "Social Interaction and Co-Viewing with YouTube : Blending Mass Communication Reception and Social Connection", Journal of Broadcasting and Electronic Media, 53(2), pp.317~335 (2009)
39. Hoffman, Donna L, "Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations", Journal of Marketing, 60(3), pp.50~68 (1996)
40. Hsu, Chin-Lung, "Why Do People Play On-Line Games? An Extended TAM with Social Influences and Flow Experience", Information & Management, 41(7), pp.853~868 (2004)
41. Hu, Mu, "Why Do Audiences Choose to Keep Watching on Live Video Streaming Platforms? An Explanation of Dual Identification Framework", Computers in Human Behavior, 75, pp.594~606 (2017)
42. Ishii, Kenichi, "Implications of Mobility : The Uses of Personal Communication Media in Everyday Life", Journal of Communication, 56(2), pp.346~365 (2016)
43. Java, Akshay, "Why We Twitter : Understanding Microblogging Usage and Communities", Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis, pp.56~65 (2007), ACM New York
44. Katz, Elihu, "Mass Communications Research and the Study of Popular Culture : An Editorial Note on a Possible Future for This Journal", Departmental Papers (ASC), pp.165~ (1959)
45. Khan, M. Laeeq, "Social Media Engagement : What Motivates User Participation and Consumption on YouTube?", Computers in Human Behavior, 66, pp.236~247 (2017)
46. Kim, Yoojung, "Cultural Difference in Motivations for Using Social Network Sites : A Comparative Study of American and Korean College Students", Computers in Human Behavior, 27(1), pp.365~372 (2011)
47. Ko, Hanjun, "Internet Uses and Gratifications : A Structural Equation Model of Interactive Advertising", Journal of Advertising, 34(2), pp.57~70 (2005)
48. Leung, Louis, "Generational Differences in Content Generation in Social Media: The Roles of the Gratifications Sought and of Narcissism", Computers in Human Behavior, 29(3), pp.997~1006 (2013)
49. Luo, Xueming, "Uses and Gratifications Theory and e-Consumer Behaviors : A Structural Equation Modeling Study", Journal of Interactive advertising, 2(2), pp.34~41 (2002)
50. Papacharissi, Zizi, "Predictors of Internet Use", Journal of Broadcasting & Electronic Media, 44(2), pp.175~196 (2000)
51. Payne, Katherine, "Examining the Learning Effects of Live Streaming Video Game Instruction over Twitch", Computers in Human Behavior, 77, pp.95~109 (2017)
52. Quandt, Thorsten, "Digital Games Research : A Survey Study on an Emerging Field and Its Prevalent Debates", Journal of Communication, 65(6), pp.975~996 (2015)
53. Refiana, Laila, "Measuring the State of Flow in Playing Online Games", Proceedings of ANZMAC 2005 Conference: Marketing Research and Research Methodologies (quantitative), pp.108~114 (2005), School of Business, University of Western Australia
54. Rubin, Alan M, "Television Uses and Gratifications : The Interactions of Viewing Patterns and Motivations", Journal of Broadcasting & Electronic Media, 27(1), pp.37~51 (1983)
55. Schmitt, Kelly L, "Viewing the Viewers : Viewing Behaviors by Children and Adults during Television Programs and Commercials", Journal of Communication, 53(2), pp.265~281 (2003)
56. Sjöblom, Max, "Why Do People Watch Others Play Video Games? An Empirical Study on the Motivations of Twitch Users", Computers in Human Behaviour, 75, pp.985~996 (2017)
57. Stafford, Thomas F, "Determining Uses and Gratifications for the Internet", Decision Sciences, 35(2), pp.259~288 (2004)
58. Sun, Yongqiang, "Understanding the Antecedents of Mobile Game Addiction: The Roles of Perceived Visibility, Perceived Enjoyment and Flow", Proceedings of Pacific Asia Conference on Information Systems (PACIS), pp.141~ (2015)
59. Trevino, Linda Klebe, "Flow in Computer-Mediated Communication : Electronic Mail and Voice Mail Evaluation and Impacts", Communication Research, 19(5), pp.539~573 (1992)
60. "2017 Year in Review" (2018)[URL]
61. Venkatesh, Viswanath, "A Model of the Antecedents of Perceived Ease of Use : Development and Test", Decision Sciences, 27(3), pp.451~481 (1996)
62. Venkatesh, Viswanath, "A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies", Management Science, 46(2), pp.186~204 (2000)
63. Webster, Jane, "The Dimensionality and Correlates of Flow in Human Computer Interactions", Computers in Human Behavior, 9(4), pp.411~426 (1993)
64. Wulf, Tim, "Watching Players : An Exploration of Media Enjoyment on Twitch", Games and Culture, pp.1~19 (2018)
65. Zhao, Qun, "Determinants of Live Streamers' Continuance Broadcasting Intentions on Twitch : A Self-Determination Theory Perspective", Telematics and Informatics, 35(2), pp.406~420 (2018)
66. Zhao, Xinshu, "Reconsidering Baron and Kenny : Myths and Truths about Mediation Analysis", Journal of Consumer Research, 37(2), pp.197~206 (2010)

관련 논문AI추천