일대일로 추진을 위한 중국의 아세안 문화전략 연구

Abstract

The purpose of this paper is to examine the contents and problems of China's cultural strategy for ASEAN for the successful promotion of the ‘One Belt, One Road’ project. In the era of Xi Jinping(习近平) administration, ASEAN's strategic value has become very important to China. The “One Belt, One Road” strategy planned by the Xi Jinping administration consists of the “Silk Road Economic Belt” and the “21st-Century Maritime Silk Road,” and ASEAN was a strategic point where the two routes intersect. China proposed to ASEAN to build a ‘China-ASEAN community with a shared future' with a new value ideology, and in the process of promoting the ‘One Belt, One Road' project with ASEAN, it focused on ‘people-to-people bond' and promoted various policies and projects, especially in cultural exchanges and cultural industries. However, if China's cultural strategy for ASEAN is aimed at strengthening China's soft power, that is, increasing the ASEAN people's awareness and favorability toward China, it is difficult to assess that China's cultural strategy has been very successful over the past 20 years, especially in promoting “One Belt, One Road.” The structure and content of China-ASEAN cultural trade were not directly related to China's transformation of its national image. ASEAN people's perception and liking for China still remain in traditional China, and they still look at modern China with caution and concern.