도립 완도수목원 방문객의 이용행태 및 중요도-만족도 분석
Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum
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참고문헌
키워드
초록
A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.
Abstract
A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.
참고문헌 (7)
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- Song DW, "Improvement Plan and Presnet Condition of Botanical Garden and Arboretum in Korea", Journal of the Korean Society of Plant and Environment Design, 4, pp.37~42 (2008)
- Lim YJ, "An Analysis of Visitor's Motivation and Satisfaction By Visitor's Past Experience at Korea National Arboretum", Korean Institute of Forest Recreation, 12, pp.47~55 (2008)
- 김종선, "한밭수목원 산책로에 대한 이용객 평가: 중요도-만족도 분석(ISA)을 중심으로", 한국임학회지, 99(3), pp.404~413 (2010), 한국임학회
- 홍성권, "수목원 방문자들의 지각된 가치, 만족 및 재방문 의도간의 관계", 한국임학회지, 99(4), pp.517~527 (2010), 한국임학회
- Lee YY, "Function and Role of Arboretum", Workshop for Specialization of Arboretum (1999), Korea Forest Service
- Lim YJ, "Analysis of Visitor's Behavior and Satisfaction in Korea National Arboretum", Korean Institute of Forest Recreation, 9, pp.21~27 (2005)