Setting the Scene for the Boom: The Korean Government’s Policies and the Resurgence of the Korean Film Industry
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The Korean film industry underwent dramatic changes in the past decade. Hollywood films had long dominated the Korean market. Yet, this suddenly changed in the late 1990s when the Korean film industry began to churn out box office hits and thus came to challenge Hollywood’s supremacy in Korea. Recognizing the centrality of the Korean government’s policies in the development of the Korean film industry, in this article I aim to examine the changes in the Korean government’s policies and how they contributed to the resurgence of the Korean film industry. I first look at the Korean government’s policies before the 1990s and how they led to the decline of the Korean film industry. I examine the significant changes in the government’s view and policies with regard to the culture industry in the mid-1990s and the reasons behind these changes. I review how this context came to provide a backdrop for the changes in the government policies toward the Korean film industry from control and regulation to promotion and support. I also briefly discuss the limits of these changes, as they narrowly focused on the economic aspect of the film industry.
Abstract
The Korean film industry underwent dramatic changes in the past decade. Hollywood films had long dominated the Korean market. Yet, this suddenly changed in the late 1990s when the Korean film industry began to churn out box office hits and thus came to challenge Hollywood’s supremacy in Korea. Recognizing the centrality of the Korean government’s policies in the development of the Korean film industry, in this article I aim to examine the changes in the Korean government’s policies and how they contributed to the resurgence of the Korean film industry. I first look at the Korean government’s policies before the 1990s and how they led to the decline of the Korean film industry. I examine the significant changes in the government’s view and policies with regard to the culture industry in the mid-1990s and the reasons behind these changes. I review how this context came to provide a backdrop for the changes in the government policies toward the Korean film industry from control and regulation to promotion and support. I also briefly discuss the limits of these changes, as they narrowly focused on the economic aspect of the film industry.
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