A Study of Korea-ASEAN Cosmetics Market

Abstract

Korea-ASEAN cosmetics market is shown the growing business with high potential of export expansion and a very promising area in terms of market diversification under the situation of high proportion of exports to China. Hence, this research will examine the current status of cosmetics market in Korea, ASEAN countries along with the its market growth and analyze Korea-ASEAN cosmetics by item and by nation. In other words, it will suggest competitive alternative reflecting the future reality of the cosmetics industry by analyzing main cosmetic products’ trade intensity and the competitiveness of Korea-ASEAN cosmetics market. Korea recognizes ASEAN’s merits in the cosmetics industry and is trying to improve into future-oriented Korea·ASEAN cosmetics industry through ASEAN cosmetics market measures. This paper understands the importance of Korea-ASEAN cosmetics and presents policy implications about relative trade intensity and continuous growth in the cosmetics market along with the tasks we need to do.