행정중심복합도시 옥외광고물 관리 개선을 위한 가이드라인 연구

Abstract

As a research on guidelines for an efficient management of outdoors advertisements(OA) in the area proposed for a multi-functional administrative city(MAC), this study identified problems and drew their solutions through the review of the current legal system governing OA and city planning, and current situation of OA in MAC and through the investigation into and analysis of advance cases. It also set up a concept for the purpose of managing and improving OA, and proposed guidelines for the management of advertisements on both ordinary and specialized streets by types of advertisements, buildings and site facilities. MAC are multi-functional administrative self-sufficiency cities which serve as centers for the nation's balanced development, and they are 21th century-type cities characterized by circular structures with green spaces in their centers, and thus need landscapes of high-class OA which harmonize themselves and mutually grow with human beings. Therefore, the improvement plans for the management of OA in MAC set as basic management concepts the reinforcement of the connectedness between OA and buildings, the exclusion of illegal advertisements, the autonomous management of advertisements, and the flexible application of laws and regulations, and they presented a bottom-up management structure which systematically defines building as dots, street networks as lines, and local districts or life zones as faces. In addition, they designated specialized streets based on district unit plans and proposed to apply a total amount system of AD extent to the design method of specialized streets. We expect that the guidelines for improving the management of OA in MAC can be utilized in producing desired landscapes of OA based on their connections with city planing.