농촌 농특산품 전시판매장 디자인 모델 개발을 위한 요소 분석 -로컬푸드직매장을 중심으로-

Abstract

This study has analyzed the design elements for development of design models for exhibitionshops of agricultural specialties. The research with thirty rural tourism communities selectedas research objects produced insufficient findings, and also their suitability as the objectsfor analysis of design elements in order to develop any models was not thought be enough. Therefore, another 10 farmers’ local-food shops available for investigation, which are locatedvery near to rural communities, were selected as representative samples for detailed researchanalysis of their status and design elements. Site-visit interviews and photo-examination wereemployed for frequency analysis and in-depth analysis, which revealed that the shops of morethan 50 pyongs with 5 to 9 operators had the highest rate and that those with more than onemillion won of sales and 100 to 200 customers showed again the highest rate. The numberof participating farm-families was found to be various from 50 to 200 and the case with lessthan 150-200 farm-families showed the highest rate. There were the following display stands:grain display-stand, two-flighted stand, thre-flighted stand, flat sale-stand, corner showcase,four-flighted stand, and six-flighted stand. Their common shapes include Irish-type, centraltype and wall-type and in terms of their features there were encased type, versatile type andtransformative type. In addition, what items were displayed on each type of display stands wasexamined. This study has produced objective data which can be utilized in developing modelsfor exhibition shops of agricultural specialties, and these data will be used for developing suchmodels as can be practically employed.