농촌 농특산품 포장디자인 현황 및 유형 분류체계 분석

Abstract

With the sales of agricultural specialties revitalized, the packing designs for them have been paid much attention to. Ideas from various viewpoints such as packing unit, packing design and packing purpose, therefore, have been sought for along with the diversification of professional researches. The examination of previous studies has revealed that they were weighted towards researches of such subjective viewpoints as vitalization method, consumers’ desire and case study. It was also found that any systematic studies for practical perspective on designing were not enough even though the interest and significance of and the demand for the packing design of agricultural specialties were considerably high. Thus, this study has investigated the status of packing designs for the agricultural specialties actually sold in rural tourism communities. And then the samples were extracted to carry out the analysis of type-classification system for the study of objective design-systemization. With 55 rural tourism communities selected, the status of packing design for agricultural specialties was estimated, and 59 properties of 12 categorized items and 300 samples of their packing designs were selected for the analysis of their type-classification system through the analysis of quantification theory of type III. The analysis of status showed that the items were made up almost of processed goods and miscellaneous grains while BI Design had only naming and URL along with many outer-packing with rectangular shape. Most materials for packing were paper and vinyl and have only one color of yellow. Its main purpose was for general sale, and almost all of them were not registered as intellectual properties. Their designs could be classified into 5 types, and the group A of packing design was analyzed as the characteristics of fermented goods and ready-made goods of cylindrical type (type of pot). In this way, the other 4 groups were classified based on the items, the shape of design and the way of design utilization. These findings are thought to be valuable as objective materials in the studies on design systemization of packing for agricultural specialties. In addition, there will be another study on improvement plan for standardization of packing design by type in the future.