정당의 심벌마크에 나타난 미니멀리즘에 관한 연구

Abstract

The symbol mark to political parties is one of the significant ways to publicize a party’s policies, establish its identity and ensure supporters. The purpose of this study is to analyze how political symbols has been developed through the period of the 1990s to the 2010s with specific cases, as well as to give 110 exert’s views of objective verification for its literal componant, simplicity, and minimalism. The research question is the following: Do today’s political symbols contain more literal componant, simplicity, and minimalism than the past? The object includes the political symbol marks of the 1990s, the early 2000s, the late 2000s and the 2010s. The theoretical background consists of the concept of the minimalism, the minimalism as a social phenomenon, the minimalism researches reflected in the symbol marks. The case study analysed the meaning and interpretation of symbols and images of political parties. The empirical research was conducted through a smartphone-based online survey, which was carried out on ‘Survey Monkey’, a website, from December 17 to 20. The questionnaire was composed of 10 questions in total. Certain images of political parties were proposed before each questions. The responding experts were divided into three group according to their work experience―less than 5 years(31.48%), more than 5 years and less than 10 years(31.48%), more than 10 years. The result of the survey shows that the present political symbols have more literal componant(54.2%), simplicity(75.22%), and minimalism (63.31%) than the past. The result of this study shows that the today’s symbolic marks of political parties surely have more simplicity and minimalism than that of the past.