미니멀리즘 디자인 제품의 색채와 형태에 대한 인지 연구

Abstract

This study investigated where consumers more distinctly perceive minimalism between colors and forms in products with minimalism designs, which promote simplicity and brevity. To this end, some products that represent minimalism designs were selected and classified into four groups, such as simplicity/ achromatic colors, simplicity/chromatic colors, complexity/achromatic colors and complexity/chromatic colors, depending on the complexity in forms and whether colors are achromatic or achromatic ones, and the degree of minimalism of the products by groups was examined by using the questionnaire on the 7 point-scale. In order to analyze correlations between each of forms and colors and minimalism, forms were classified into six phases according to the complexity of them and colors into three phases according to their chromas. The findings show that the score of minimalism was high in groups of chromatic and achromatic colors with simple forms. An examination of correlations exhibit that minimalism has higher correlations with forms than colors. From responses to open-ended questions, reasons for implementing minimalism are found to include simple forms, achromatic tones and easy functions in order, while it is recognized that 'minimalism' is not implemented because of complex forms, various kinds of colors used and seemingly complex functions.