모니터 구매 촉진을 위한 감성적 조형디자인 방향성 도출에 관한 연구

Abstract

The market of Monitor entered into stagnation because the use rate of desktop has decreased through penetration rates of computer has raised and the emergence of various smart devices. In order to find a new breakthrough in the market of monitor, development of new concept design with new features and interfaces is significant. but most of all, suggestion of new design direction which can make consumers would like to buy products through catch the eyes of consumers in the market is paramount. This study analysed the factors of formative elements of monitor before consumer’s purchase through Eye-Tracking Method to study the emotional aspects that immediately formed by visual stimulus. Also preference form factors and design direction is proposed through in-depth interview making segmentation in six groups depends on consumer’s desire purchase price and character of purchase. Studies show that consumers had first impression through the formative elements such as bezel, thickness of display, neck and base in the situation of purchase of monitor. Summarize the results, the consumers prefer floating display, harmonious object in interior space and a sculpture that seems a well connected screen and stand.