21:9 와이드 모니터 제품 개발 방향성 설정에 관한 연구

Abstract

The market of Monitor entered into stagnation because the usage rate of the desktop has been decreased through penetration rates of the computer has risen and the emergence of various smart devices. In order to find a new breakthrough in the market of the monitor, it is important to develop a new concept monitor that reflects the various needs of users. Currently, monitor manufacturers strive to promote sales of monitors in multiple ways. According to the rapid development of 21:9 monitor with different aspect ratios accelerates, it is urgent to grasp needs of users of the wide monitors. Therefore, this study is to understand the development process and market situation of monitors through desk research. We conducted a concept acceptability through in-depth interviews, online surveys and one to one interview methodology for monitor users in Korea, United States, and Italy. And it aims at setting the development direction of 21:9 wide monitor through users' needs. As a result, users of the normal monitor(MNT) were found to use the 21: 9 wide monitor for multitasking and entertainment purposes, and users of monitor TV(MTV) for the entertainment. Also, there were users' needs for the screen partitioning function and the high-performance surround system, which was used to propose the direction of product development and new form factor for the 21: 9 monitor. As 21: 9 monitor is a new product which is planned and produced recently, it should be able to provide producers with guidelines for planning and producing the monitor so that they can produce monitors suitable for their intended use and environment. Therefore, we expect this study to be able to provide appropriate guidelines for new consumers, who are interested in purchasing a 21: 9 wide monitors. A study on usabilities such as the height of a wide monitor and the distance between a user and the monitor can be researched further, expanding from this paper.