개방형 협업(open collaboration)방식의 비즈니스 모델 사례 분석 연구

Abstract

The purpose of this study is to investigate the meaning and different types of aspects of open collaboration which is one of the new innovation system for creating shared value, and to investi gate which structure and elements of open collaboration make significant outcome. This study set 3 collaboration types that can be considered as the real open collaboration today for case analysis according to the intensity of participation of business and consumers among 5 types of collaboration types by referring to literature, precedent studies, and reports of global enterprises. For selection of research subjects, this study selected 7 overseas companies with a creative business model who have been frequently mentioned on Google keyword search and precedent studies or selected as a successful case. A sharing(collaboration) method, contents of outcome, decision-making method, guidance system of participants, and enterprise and consumer aspects were set as the standard of analysis, and details are covered in Chapter 3. Characteristics that appeared through this process are as follows. Service redesign is redesigning products and experiences of consumers by actively collecting opinions and ideas of consumers, and specially, it was forming a variety of information exchange and consumer oriented social network because the barrier of collaboration was low. For new product co-creation, consumers participated actively in product development and collaborated with businesses, and were actively sharing opinions during the whole process of product development. Consumers were taking the lead in businesses as a main agent in product development and production activity for community product design, and have been prosumer who create ideas into products.