1시장 1특화를 위한 골목형시장 개별점포 디자인 체크리스트 제안

Abstract

Korea’s traditional markets have been losing their competitiveness. They need to develop strategies and make efforts to differentiate themselves from competitors. To improve the competitiveness of their facilities and business operation first need to be modernized, along with a plan for revitalizing the markets based on strategies developing their unique characteristics and customized marketing. This study provides information and direction on the design of individual shops at traditional markets for each market’s own specialty, under the assumption that a traditional market with a differentiation strategy based on its attractions can boost its own value. To this end, the focus of the study was placed on suggesting a checklist for the design of individual stores in Korea’s traditional markets. This study reviewed literature and websites to find out the current status of traditional markets, specialization strategy, and theories and preliminary research on components of individual shops inside the markets, in conjunction with 5 cases of field survey. The research has shown that it is necessary to enhance the overall market level, and develop a differentiation strategy by raising each vendor’s value, VMD approach for increasing product value, and trust and fun factors. The study has produced a list of 45 items to evaluate the market conditions, components of stores, concept and content, product displays, and space marketing from the perspective of customers, products and merchants.