장미 플로럴 모티브를 활용한 니트웨어 디자인 발상 및 개발 - 뉴실버 여성을 타깃으로

Abstract

As the age of the aging society rapidly grows, the interest in knitwear is steadily growing in line with consumer changes in pursuit of comfortable and active clothes. We aim to present our developed knitwear to meet the new silver women who seek looking young, colorful, comfortable and practical aspects of clothes. We got the inspiration from the rose, queen of floral, which can convey our design idea to fit the taste of new silver target. The research methods consisted of literature studies and design works. For the ideation, we tried to observe all the rose floral applied fashions and techniques to express, which can lead to differentiate the design concept and artworks from other existing rosepatterns. We tried to develop three different knitwear to express three themes using different floral patterns, textures, structures, gauges, and trimmings. The knitted structures such as Jacquard, intarsia, and rib were used to express rose floral patterns in three pieces of knitwear development. The conclusions obtained are summarized as follows. First, we observed that famous designers create rose patterned knit design with too chic or too artistic way. This indicates that there is a need to develop comfortable, colorful, practical knit jacket for daily life. Secondly, we developed knit fabric and implemented knitwear under three theme, applying formative elements of three different types of rose such as English rose, Andrewsii moss rose, and Sweetbriar. Hot-fix decoration treatment to look gorgeous and materials for easy care were used. Knitwear developed with a good fit to look young. This research is meaningful in that we tried to develop knitwear by expressing a simple yet elegant and beautiful image through design concept and rose floral motifs to appeal New Silver women.