예술시장의 구조 이해를 통한 현대공예시장의 구축가능성 연구 -현대 예술공예를 위한 1차 시장 중심으로-

Abstract

This paper is a study on the possibility of building a contemporary craft market throughunderstanding the structure of the art market, and aims to lay a solid foundation for a roadmapfor Korean contemporary art and craft artists to step up to the global market through a casestudy of the Primary Art Market, and to give craft distribution personnel and related managementorganizations a more active role and goal as market host. In Chapter 2, the historical backgroundand structure of the art market is analyzed, and the necessity of proper market system iscovered. In Chapter 3, while grasping the size of the contemporary art market that has grownrapidly since the recent pandemic years, it analyzed meaningful institutional exhibitions in theinternational art market showing the expansion of the contemporary craft art market. For thecase study of the primary art market, art and craft-related exhibitions and artists held bymultinational mega-dealer galleries analyzed. The selection of subjects includes the subjects thatbest meet the purpose of the study among the presentation materials of trusted data institutions,and this was covered in detail in Chapter 3. The analysis results are summarized as follows. 1)The art market system has moved along the center of trade and economy, and now the divisionof the continent is becoming ambiguous due to the management and globalization of multinationalcorporations. 2)The structure of the art market consists of the Primary Market and theSecondary Market, which are divided into initial sales and resale. 3) The art market systemcreates a more advantageous transaction for artists, buyers, and distributors. 4) The craft artmarket is showing a pattern of greatly expanding around the primary market with the visibledevelopment of the international art market in recent years. 5) The global mega-dealer galleriesare contributing to the expansion of contemporary craft art scenes. In conclusion, it is necessaryfor contemporary craft artists and related community to know the structure and mechanism ofthe art market, and to prepare for opportunities for overseas expansion and to be active in theart market. At the governmental level, gallery’s participation in overseas art fairs and Englishonline marketing sales platform development should also be supported.