인쇄 매체 디자인에서 고밀도 정보의 특성에 따른 레이아웃 방향
Expression Method According to the Attributes of High-density Information in Printed Media
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초록
본 연구의 목적은 ‘고밀도 정보(High-density Information: 정해진 공간 안에 표현된 다양하고 복잡하고 많은 양의 정보)’의 특성과 구성요소를 파악하고 레이아웃의 디자인 방향성을 제시하는 것이다. 본 연구는 인쇄매체 디자인으로 연구범위를 제한하고, 레이아웃 디자인과 시지각 관련 인지심리학 분야의 문헌과 선행연구를 바탕으로 진행되었다. 연구 결과는 다음과 같다. 첫째, 인쇄매체 분야의 레이아웃 주요 구성요소와 레이아웃 목적을 정리하였다. 각 분야의 공통되는 구성요소는 그리드, 여백, 타이포그래피, 사진·일러스트레이션, 색상, 괘선/플로우라인, 아이콘, 픽토그램이다. 레이아웃의 목적은 11가지로, 시선유도, 심리적 효과, 통일감형성, 리듬형성, 숨 쉬는 공간, 정보의 구분·위계·강조·변화, 이해력 증진, 기억의 확립이다. 둘째, 고밀도 정보의 세 가지 특성과 그에 대한 중요 레이아웃 구성요소 제안이다. 고밀도 정보는 ‘지면대비 많은 텍스트 양’, ‘응축 된 두 가지 이상의 정보 유형’, ‘다양한 위계’라는 특성을 지니며, ‘작은 덩어리의 정보’, ‘패턴인식’, ‘선택적 주의’, ‘네 덩어리 법칙’등의 인지적 특성에 근거해 각 특성에 대한 우선순위를 제안하였다. ‘지면대비 많은 텍스트 양의 정보’는 그리드, 타이포그래피, 여백이, ‘응축된 두 가지 이상의 정보 유형’에는 여백, 색상, 타이포그래피가, ‘다양한 위계 정보’는 색상, 타이포그래피가 상대적으로 더 중요하다. 마지막으로 고밀도 정보 특성에 따른 주요 레이아웃 구성요소와 그에 따른 디자인 방향을 제시하고, 사례를 통한 디자인 주안점을 제안하였다.
Abstract
The purpose of this study is to identify the characteristics and components of ‘high-density information (various, complex, and large amounts of information expressed in a given space)’ and to suggest directions for layout design. This study limited the research scope to print media design and was conducted based on literature and previous research in the field of cognitive psychology related to layout design and visual perception. The research results are as follows. First, the main components of layout and the purpose of layout in the print media field were summarized. Common components in each field are grid, margin, typography, photography /illustration, color, ruled/flow line, icon, and pictogram. There are 11 purposes for layout: directing gaze, psychological effect, creating a sense of unity, forming rhythm, breathing space, division/hierarchy/emphasis/change of information, improvement of understanding, and establishment of memory. Second, we propose three characteristics of high-density information and important layout components for them. High-density information has the characteristics of ‘a large amount compared to the space’, ‘two or more types of condensed information’, and ‘various hierarchies’, and includes ‘small chunks of information’, ‘pattern recognition’, ‘selective attention’, and ‘four chunks’. Priorities for each characteristic were proposed based on cognitive characteristics such as ‘laws’. Grid, typography, and margins are relatively more important for ‘a large amount of information relative to the space’, margins, color, and typography are relatively more important for ‘two or more types of condensed information’, and colors and typography are relatively more important for ‘various hierarchical information’. Lastly, major layout components and corresponding design directions according to the characteristics of high-density information were presented, and design points were suggested through examples.
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