문고본 표지 레이아웃 구성 요소의 적절성에 관한 연구

Abstract

This study investigated the components of the layout to be considered in order to increase readers' attention and what visual perception principle correlated with the book cover, which has the limitation of a small and limited paper. In previous studies, the top four books with high consistency between book content and cover layout were selected among the 15 coverings of the library, and an experimental survey was conducted on 100 college students majoring in design. As a result of conducting a correlation analysis between attention, layout components, and response results to the visual perception principle, Typography and Image of the cover of the document were the most influential. In particular, the visual perception principle showed that the proximity of typography and the continuity of images were highly correlated. Second, the cover of the library of steady sellers showed remarkably low attention. Based on the results of the study, it could be estimated that applying the visual perception principle to strategic designs that can enhance the attention of typography and images in book edition design would be effective, and suggestions for attempts to increase the attention of book cover through new cover designs such as steady sellers' redesign.