공예트렌드페어의 경쟁력 강화와 지속 가능한 발전 방안 -해외 사례 비교를 중심으로-

Abstract

This study aims to identify improvement points and development plans for sustainable growth through a comparative analysis of the operational status and strategies of the Craft Trend Fair and major overseas craft fairs. The Craft Trend Fair, held annually since 2006 under the name “International Craft Fair,” has been a leader in Korea’s craft and cultural industry. However, to evolve into an internationally competitive event that effectively responds to the changing landscape of cultural and artistic consumption, it is essential to reevaluate and enhance its current operational methods. To achieve this, the study analyzes the Craft Trend Fair’s strategies in comparison to established fairs such as SOFA in the United States, COLLECT in the United Kingdom, and the Tokyo International Gift Show in Japan. A review of reports from the Ministry of Culture, Sports and Tourism and various administrative agencies was conducted to assess the fair’s operational status and challenges. Additionally, the individual characteristics of the international fairs were examined through literature review and research to derive insights for effective management strategies. The case studies reveal that SOFA emphasizes high-quality exhibits with strict standards, COLLECT champions innovation and creativity, and the Tokyo International Gift Show excels in creating a robust B2B platform for tangible business outcomes. These distinct attributes highlight critical areas for the Craft Trend Fair to consider for sustainable growth. By comparing these international examples with the Craft Trend Fair’s current practices, specific improvement points were identified, including the need to define a clear identity and set goals, strengthen marketing strategies, enhance organizational efficiency, and bolster global capabilities. Based on these findings, the Craft Trend Fair should prioritize addressing these challenges and developing strategic management plans to enhance the global competitiveness of Korean crafts and promote the sustainable development of the craft and cultural industry.