화예디자인 비즈니스를 위한 콘텐츠 접근에 관한 연구 - 디지털 콘텐츠를 중심으로 -
A Study on Content Access for the Floral Art Business - focused on digital content -
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
본연구의 목적은 화예디자인에서 생화 디자인 상품만으로는 비즈니스가 어렵기에 화예를 디지털 콘텐츠로 접근해 화예콘텐츠 개발 연구를 진행하는 것이다. 현시점은 디지털 매체의 사용성이 중요해지면서 디지털콘텐츠가 차지하는 비중이 점점 커지고 다양한 표현법의 새로운 원천이 되고 있기에, 연구를 통해 화예디자인이 가진 콘텐츠를 반영한 디지털 콘텐츠를 연구함으로써 화예산업에 기여하고자 하였다. 연구방법으로는 화예디자인의 개념과 현재 진행되는 화예비즈니스에 대한 고찰을 통해국내 화예시장현황을 살펴보았다. 화예디자인을 생화기반 화예디자인과 콘텐츠기반 화예디자인 두종류의 상품들을 바탕으로 사례를 조사, 분석하고 화예콘텐츠 요소도출을 진행하였다. 연구한 이론적배경과 사례조사를 기반으로 꽃이 갖고 있는 콘텐츠를 형태, 색감의 시각적 요소와 향기의 후각적 요소, 꽃이 갖고 있는 의미와 상징성인 관념적 요소로 나누어 정리하여, 이를 연구의 방향성 설정에 참고하였다. 연구에는 화예콘텐츠 중 시각적 요소로 한국식물생태보감의 화형 분류법으로 나눠진 이미지를 기반으로 패턴으로 전개할 문양은 왕관형인 수선화, 투구형의 투구꽃, 설상의 데이지를 선정한후 모티브로 제작하여 합성수지 인쇄에 강한 디자인 패턴으로 개발하였다. 결과적으로 완성된 화예디지털콘텐츠의 플로럴패턴 디자인 인쇄를 통해 대중들이 쉽게 접할 수 있는 스마트폰 악세서리로사용하는 케이스 3점을 화예디지털콘텐츠를 통한 인쇄물 상품으로 개발하였다. 현재 국내의 화예시장은 주로 생화를 주로 이용하는 화예디자인들을 사용하고 있기에, 연구를 통한 화예디자인의 디지털 매체의 사용은 표현방법의 확장과 예술로서의 품질을 변화시키는 중요한 요인으로 화예디자인의디지털 구조화에 대한 접근방법의 중요성 인지와 함께 화예 콘텐츠를 이용한 디자인 개발의 필요성을 알릴 수 있을 것이다.
Abstract
The purpose of this study is to conduct research on the development of floral content by approaching floral art as a digital content, as it is difficult to do business in floral design with only fresh flower design products. At present, as the usability of digital media is becoming more and more important, digital contents are becoming a new source of various expressions, so we aimed to contribute to the flower art industry by studying digital contents that reflect the contents of flower art design through research. As a research method, we examined the current status of the domestic flower market through the concept of flower design and a review of the current flower business. We investigated and analyzed cases based on two types of products, fresh flower-based floral design and content-based floral design, and derived floral content elements. Based on the theoretical background and case studies, we divided the contents of flowers into visual elements of form and color, olfactory elements of scent, and ideological elements of meaning and symbolism, and used them to set the direction of the research. In the study, we selected crowned daffodils, helmet-shaped helmet flowers, and snow daisies as patterns to be developed into patterns among the images divided into the flower classification system of the Korean Plant Ecology and Ecology Bureau, which is a visual element among the flower art contents, and developed them into design patterns that are resistant to synthetic resin printing. Since the domestic flower market is currently using flower designs that mainly use live flowers, the use of digital media in flower design through research will be an important factor in expanding the expression method and changing the quality as an art, and it will be possible to recognize the importance of the approach to digital structuring of flower design and inform the need for design development using flower content.
참고문헌 (41)
- Jang, Y. Y., "A Study on Development of Culture Products Using Flower Wall Patterns of Gyeongbokgung Jagyeongjeon-focused on the scarves production-", Bulletin of Korean Society of Basic Design & Art, 21(5), pp.471~484 (2020)
- Kim, E. S, "Trend Analysis of Event Space Applied with the Projection", Journal of the Korean Society for Interior Design, pp.143~147 (2013)
- Kim, M. K., "A Study on the Exhibition Design Using Projection Mapping-Focusing on the four seasons of the Tripitaka Koreana relocation, Daejanggyeong Theme Park-", Korea Society of Exhibition Design Studies, 39, pp.37~47 (2023)
- Kim, J. D., "olfactory display technology for media fusion", Broadcasting and Media Magazine, 20(3), pp.76~90 (2015)
- Kwon, J. O, "Analysis of Concept Characteristics of Floral Pattern Design Reflecting Trend Keyword-focused on mural design-", Bulletin of Korean Society of Basic Design & Art, 24(2), pp.17~32 (2023)
- Lim, J. Y., "Flower Decoration Theory and Practical Practice" (2006), INA
- Song, M. R., "Craft Design" (1995), Hakmunsa
- Lee, S. A., "Developing an Education Model for Floral Art Trackin Spatial Environment Design Curriculum : Focusing on Emotional Education based on Ecological Sustainability", doctor, pp.2020
- Lim, S. H., "A Study on illusion of performing art andchange of experienced sense : Based on projection mapping technology", Master, pp.2016
- Lee, Y. H., "A study on the User’s Activities and Motivation through Adult Survey for Ornamental Plants–In the Case of Flowers-", Human Plant Environment Society, 8(1), pp.17~23 (2005)
- Lee, S. B., "Association of olfactory sensibility and visual sensibility : A round the multisensory analysis of the package and the scent of perfume", Korea Society of Visual Design Forum, 47, pp.165~174 (2015)
- Lee, S. C., "Information technology service strategy in the evolution of online distribution services of flower shops-A Typhoon Positioning Strategy", Retail Science Research, 7(4), pp.15~27 (2009)
- Lee, M. H., "A Study to the Floral Style based on Principle Form and Structure-Focusing on the classification of shapes according to the structure of flowers", Bulletin of Korean Society of Basic Design & Art, 22(1), pp.259~278 (2021)
- Moon, Y. R., "A Study of Floral Languages of Flowers of Ornamental Plants through Symbolic Allegory", Journal of the Korean society of floral art & design, (27), pp.39~59 (2012)
- Oh, Y. H., "A Study on Jacquard Necktie Pattern Design Using Flower Motif", Master, pp.2009
- Park, S. E, "An Introduction Plan of Table Flower-design by Applied Party Type for User's Satisfaction", Master, pp.2015
- Park, S. Y., "Study on the Issue of the Korean Floral Market Based on Usage Pattern of Marketing Names and the Kind of the Plants", Korean Studies Information Service System (2007)
- Current Status and Improvement of Flower Distribution Structure, "Park, H. T.", Korea Rural Economic Research Institute, ~ (2000)
- Roh, H. R., "The Effects of Realistic Media Art Exhibition Experience on Perceived Value, Satisfaction, Retrospective Intent and Revisit Intention", Proceedings of the International Conference of the Korean Tourism Association, 93, pp.330~334 (2023)
- Shin, S. Y., "Marketing service activation strategies for the floral market products in the cyber shopping mall environment", Korea Citation Index, 18(8), pp.149~156 (2013)
- Suk, E. K, "Development of the perfume on the picture of a lily of the valley-Muguet scent mainly for the brand identity of Sookmyung Girls' High School", Journal Korea Society of Visual Design Forum, 47, pp.257~266 (2015)
- Yoo, H. R., "Perception differences of cut flower product prices between sellers and consumers", Master, pp.2018
- Yang, S. J., "Analyzing the Purchase Intention and Preference of Floral Home Products for Home Furnishing Textile Design Development-focusing on the emotions of female consumers in their 30s to 40s on pleasing florals-", Bulletin of Korean Society of Basic Design & Art, 22(2), pp.321~336 (2021)
- Yang, S. J, "Knit Wear Design Ideation and Development Employing the Motif from the Rose Florals-Targeting New Silver Women-", Bulletin of Korean Society of Basic Design & Art, 20(4), pp.321~338 (2019)