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정보통신산업에서 제품혁신 유형과 제품혁신 영향요인과의 관계에 관한 연구

The Relationships Between Types of Product Innovation and Product Innovation Influencesin Telecommunication Industry

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한국상품학회 (Korean Academy Of Commodity Science & Technology)|2005.08|상품학연구 (Journal of Product Research)|제23권 제2호|pp. 171-204

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참고문헌

주제분류경영학

초록

Abstract

The Purpose of this Study is to identify relationships between types of product innovation and such contingency factors of product innovation as environment, resource capabilities, business strategy, C.E.O's management styles, and organization culture in Telecommunication Industry. We identify types of product innovation by the strength of originality in product development; radical product innovation or Incremental product innovation. The major findings of this study are summarized as follows; First, incremental product innovation is positively related to suct contingency factors as customers, non-price competition, market capability and market differentiation strategy but. negatively related to focus strategy. Second, radical product innovation has positive relations to such contingency factors as technological environment, government support, R & D capability, technical innovation strategy, innovative management style and innovative culture but, has negative relation to cost leadership.

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