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Determinants and Outcomes of Radical Product Innovations by Korean Firms

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한국마케팅과학회 (Korean Scholars of Marketing Science)|2006.12|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제16권 제4호|pp. 13-36

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참고문헌

키워드

Organizational CultureOrganizational Structure신제품개발제품혁신Innovation Type급진적/점진적혁신빈도Radical Product InnovationResources/CompetenciesR&D Collaboration with SuppliersInterface with CustomersMarketing Performance
주제분류경영학

초록

Abstract

This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms’ new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms’ internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms.The result of this study provides evidence that the stronger is firms’ management attitude toward risktaking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms’ R&D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.

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관련 논문AI추천

Utilization of Knowledge Intensive Services for the Innovation of Manufacturers in KoreaKong-Rae Lee기술경영경제학회 · 기술혁신연구2004 · 제12권 제2호유형별 혁신 네트워크가 혁신성과에 미치는 영향 - 한국의 혁신적 기업을 사례로이관률, 이성근기술경영경제학회 · 기술혁신연구2004 · 제12권 제3호한국 기업의 기술혁신 애로요인과 그 중요도 분석서규원, 이창양기술경영경제학회 · 기술혁신연구2004 · 제12권 제1호기업의 연구개발투자가 특허에 미치는 영향: 한국 제조업기업을 대상으로김태기, 장선미기술경영경제학회 · 기술혁신연구2004 · 제12권 제1호기업규모, 네트워크, 그리고 기술혁신: 우리나라 제조업에 대한 실증 분석성태경기술경영경제학회 · 기술혁신연구2005 · 제13권 제3호중소기업의 혁신성에 관한 탐색적 연구이지우한국중소기업학회 · 중소기업연구2002 · 제24권 제2호

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