공유마케팅(Point Marketing) 보상플랜에 관한 연구

참고문헌 (14)

1. "보상플랜 평가기준 프로젝트 보고" (2003), 직접판매공제조합에 제출한 보고서
2. "Direct Selling : Form Door to Door to Network Marketing" (1997), Butterworth-Heinemann
3. "Socalization in Network Marketing Organizations : is it Cult Behavior", pp.361~374 (2000)
4. "Direct Selling Organisation in America The University of Chicago Press" (1990)
5. "Theoretical and Empirical Evaluation of Price Deals in Consumer Non Durables Journal of Marketing", pp.116~129 (1981)
6. "Network Marketing Organizations : Compensation Plans Retail Network Growth and Profitability", pp.401~426 (1998)
7. "Shifting the Risk : Byuback Protection in Network Marketing Schemes", pp.177~191 (2000)
8. "Purchasing Behavior in Imbedded Markets Journal of Consumer Research", pp.1~12 (1990)
9. "Examining the Embedded Markets of Network Marketing Organizations", pp.323~341 (1996)
10. "Dealing Temporary Price Cut by Seller as a Buyer Discrimination Mechanism", 55, pp.295~308 (1985)
11. "Ethical Issues Connected with Multi-level Marketing Schemes", 29, pp.153~160 (2001)
12. "Modelling Distributor Retention in Network Marketing Organisations", 19, pp.507~514 (2001)
13. "Multi-level Marketing skirts Legal Lines" (1999)
14. "The Relationship of Job Image and Job Satisfaction to Inactivity-proneness of Direct Salespeople Journal of the Academy of Marketing Science", pp.113~121 (1990)

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