논문KCI 등재
마케팅자료에서 특성점들을 이용한 군집방법
Clustering Method Using Characteristic Points with Marketing Data
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조회
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다운로드
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인용
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참고문헌
주제분류학제간연구
초록
Abstract
We got the growth distance curve by spline smoothing method with observed marketing data and the growth velocity curve by the derivation of the growth distance curve. Using this growth velocity curve, we defined the several characteristic points which describe the variation of marketing data. In this paper, to specify several patterns of marketing data, we suggested characteristic function by using these characteristic points. In addition, we applied characteristic function to the seventeen brands of electric home products data.
참고문헌 (6)
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