세계 와인시장 분석을 통한 한국 와인산업의 경쟁력 강화방안에 관한 연구

Abstract

As the nation's economy grows with increased income, contemporary people, who focus on health, develop a new drinking culture. Thanks to these changes and Westernized diet of Koreans, the wine demand in Korea, which is also good to protect heart disease with its relatively low degree of alcohol, has been exponentially on the increase in the last several years and is also expected to continue for a long time even in future. Therefore, the purpose of this study is to promote korean wine industry through world wine market analysis. The results of the research have three points. First, the European wines have been demanded continuously for a long time with its long history and tradition but as to low-price table wines they suffer from the new world wines. Meanwhile, the new world wines are taking up the world wine market with its capital power and new technology. Second, Korea is perceived as one of the most potential wine consuming markets among Asian countries and emerge as a target market of both the old and new world wines. Third, Almost all consumption of wines are met by imported wines. As the market grows, wine import grows too, while domestic wines decrease. However the consumption of imported wines cost a lot in terms of society, culture and economy. Therefore, it is necessary to boost Korean wine production. We need to make our own wine, which goes well with Korean food in the future. To this end, the government also needs to give financial support and develop supportive policies for the Korean wine industry.