농산물 직거래 활성화를 위한 지자체와 협동조합의 역할

Abstract

Farm to consumer direct transaction is a dealing method that stabilizes agricultural prices as minimize distribution stage and retail margins, provide benefits to participations, increase social supply of agricultural product. It is very important that the role of local government and agricultural cooperatives which are representative of producers group to maximize the economic effects. So this study suggests how to activate direct dealing markets focusing on the role of local government and agricultural cooperatives. First, lead to the effective operation of the direct transaction market by strengthening cooperation between cooperatives. Second, to promote regular interval market the various one-time direct transaction markets which are operated cooperatives. Third, they should have a responsible organization that manages the market with an integrated in order to achieve the ultimate goal of direct transaction markets are operated by cooperatives. Finally, to strengthen the publicity about agricultural direct transaction markets. The publicity induced participation of the local residents, and the transaction will be done as stable.